The Disney-Industrial Complex debuts its animated feature Planes next month.
So this month it launched a stealth marketing campaign that hijacks AOL’s Patch franchise.
From MediaBistro’s FishbowlNY:
Latest Patch Site is Hyper-Fictitious
And, in this anniversary month of the death of Walter Cronkite, Propwash Junction Patch is being edited by Windy Kronkite, no less.
She and the entire site are fake. Although Propwash Junction Patch looks and feels like every other recently redesigned Patch site, it’s actually a clever rich content ad for Disney’s August 19 animated feature Planes.
Links to the fake Patch, like the one above, are being embedded across real Patch sites.
Sounds like AOL now stands for Any Old Link. Further proof . . .
Read the rest at Sneak Adtack.
Campaign Outsider 