From our Native Advertising Goes Ever More Native desk 

Lately the hardtracking staff has tried to be on branded content like Brown on Williamson, but as fast as we can write them up, the journo-marketing complex has gotten more, well, complex. Among the most aggressive news media websites are Gawker, The (ham-handed) Atlantic, and BuzzFeed, which is buzzing right along refining its approach.

Here’s how Buzzfeed is now presenting sponsored content:

It’s a little tough to see, but here’s what’s located underneath the headline/subhead . . .

Read the rest at Sneak Adtack.