That’s what legendary Texas Longhorns coach Darrell Royal said he wanted hisplayers to be – except he pronounced it a-gile, mo-bile, and hos-tile.

But that’s what the Federal Trade Commission does not want current kids’ app developers to be in tracking them on tablets and smartphones.

Via MediaPost:

Developers of apps aimed at children still fail to inform parents about the apps’ data collection practices, the Federal Trade Commission said on Monday.

“Despite many high-visibility efforts to increase transparency in the mobile marketplace, little or no progress has been made,” the FTC said in a new report examining apps for children.

The agency will investigate whether app developers are violating the Children’s Online Privacy Protection Act, or engaging in unfair or deceptive practices. COPPA bans Web site operators from knowingly gathering personal information from children under 13 without their parents’ permission.

Unfortunately, many Web site operators are doing just that, as the PBS Newshour reported last night. (Watch here.)

Read the rest at Sneak Adtack.