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Tag Archives: Sneak ADtack
The Grift That Keeps On Giving
You know that bubbly toy expert you just saw on one of the TV morning shows? She’s a shill. From NPR’s On the Media: As product placement becomes pervasive in TV and movies, the line between content continues to blur. It … Continue reading
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Tagged Alison Rhodes, caveat viewer, morning show payola, NBC, NPR, On the Media, Paul Farhi, plugapalooza, Sneak ADtack, Today, Washington Post, WTTG
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NBC Chases ‘Greedwashing’ Bucks
Raise your hand if you watched the American Giving Awards Saturday night. Didn’t think so. The program ran on NBC except it wasn’t a program so much as a promo for JPMorgan Chase, which financed and sponsored it. All they needed was … Continue reading
Yes, Virginia, There Is A Macy’s
Macy’s and CBS believe in Christmas (sales/ratings). Once again, Macy’s is producing branded content in the form of an “animated classic based on the timeless true story that inspired a whole new spirit of believing! (Yes, Virginia will air on CBS-TV, … Continue reading
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Tagged CBS, Macy's, Magic of Macy's, Make A Wish, Sneak ADtack, stealth advertising, The Early Show, Yes Virginia
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Lowering The Barre For Product Placement
Nifty little pas de deux between the Alvin Ailey Dance American Dance Theater and Bristol-Myers Squibb, maker of the anti-H.I.V. drug Reyataz. As the New York Times describes it: Starting in 2006, Bristol-Myers Squibb has held a contest soliciting stories of survival called Fight … Continue reading
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Tagged AIDS, Alvin Ailey American Dance Theater, Bristol-Myers Squibb, H.I.V., New York Times, Reyataz, Sneak ADtack
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NYT NYM Wars
Spurred on by the New York Times, the Sneak ADtackniks have been on the nym wars lately like Brown on Williamson (see here and here). Now come the Times Sunday Review review of the topic: Sunday Dialogue: Anonymity and Incivility on the Internet Readers debate the benefits and … Continue reading
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Tagged Christopher Wolf, New York Times, nym wars, Sneak ADtack, Sneak ADtackniks, Sunday Dialogue, Sunday review
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Private Oy: Facebook And The Super Snoopers (Part One)
An online privacy trifecta from the hardworking staff at Sneak ADtack!: • USA Today report (with helpful graphic): Facebook tracking is under scrutiny In recent weeks, Facebook has been wrangling with the Federal Trade Commission over whether the social media website is violating users’ … Continue reading
The Happiest Blogs On Earth
About 200 Mommy bloggers just got a new Daddy (via the Wall StreetJournal): Disney Buys ‘Mom’ Blogs, Plans to Integrate Content In a deal that could further blur the line between advertising and blogs, Walt Disney Co. is buying Babble Media Inc., whose … Continue reading
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Tagged Babble Media, Disney, Kaboose, Sneak ADtack, Tomorrowland, Wall Street Journal
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Dr. Ads Gets All Touchy-Feely
From the old mailbag: Dear Dr. Ads, Please tell me which creative director (ahem, Jason Berry) has the biggest cojones in the business. Oh wait, I really did not want to know! If this is what they call “cognitive dissonance,” … Continue reading
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Tagged Dr. Ads, Jason Berry, Male Cancer Awareness Campaign, MCAC, Rhian Sudgen, Sneak ADtack
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Dr. Ads Deigns To Cher
Originally posted on the New! Improved! Sneak ADtack!
The New Edvertorial Fútbol
Friday’s New York Times features yet another version of marketing in sheep’s clothing, edvertorial division: Script Takes Sponsors From Bit Players to a Starring Role A SERIES that is to have its premiere on Sunday on ESPN Deportes, the Spanish-language ESPN channel, is distinctive apart from being its … Continue reading
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Tagged American Airlines, Burger King, Chevrolet, Coors Light, El Diez, ESPN, ESPN Deportes, fútbol, Home Depot, New York Times, Sneak ADtack
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