Tag Archives: native advertising

BuzzFeed Makes Branded Content Even Sneakier

Posted on February 4, 2013 by Campaign Outsider

From our Native Advertising Goes Ever More Native desk  Lately the hardtracking staff has tried to be on branded content like Brown on Williamson, but as fast as we can write them up, the journo-marketing complex has gotten more, well, complex. Among … Continue reading →

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State-of-the-Cuisinart Marketing (III): Mercedes-Benz Drives Content At The Atlantic

Posted on October 30, 2012 by Campaign Outsider

From our Native Advertising desk Advertising Age is on the branded content beat like Brown on Williamson. Exhibit A: Native Advertising: Media Savior or Just the New Custom Campaign? Publishers and Marketers Seek Solutions Beyond the Traditional Display Ads If you’re having … Continue reading →

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State-of-the-Cuisinart Marketing: How To Blur The Line Between Advertising And Editorial Content

Posted on October 20, 2012 by Campaign Outsider

Once upon a time, there was a bright line between advertising and editorial content/entertainment. As in, here’s where the news content stops and the advertising starts; or here’s where the entertainment programming stops and the advertising starts. No more. Marketers … Continue reading →

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