-
Click to subscribe to RSS
Tag Archives: Custom Content Council
The Branded Content Boiler Room
This is the face of branded content as depicted by a weekly newsletter from the Custom Content Council, “the leading professional organization for branded content and content marketing in North America.” Content Marketing: A process for evaluating content channels When engaging … Continue reading
Marketers Very Content With Branded Content
The rush toward ads in sheep’s clothing continues apace, as this report from MediaPost’s Center for Media Research indicates: Aggressive Marketing Spending on Branded Content According to a new survey, “The Spending Study: A Look at How Corporate America Invests in Branded … Continue reading
Campaign Outsider 