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Tag Archives: content marketing
Wall Street Journal Finally Catches Up with Sneak Adtack
From our Where You Been? desk This distressing piece ran in yesterday’s Wall Street Journal Media & Marketing section (web headline: “Don’t Sleep on Content Marketing”). ‘Content Marketing’ Goes to the Next Level Many companies have hired editorial staffers in … Continue reading
The Branded Content Boiler Room
This is the face of branded content as depicted by a weekly newsletter from the Custom Content Council, “the leading professional organization for branded content and content marketing in North America.” Content Marketing: A process for evaluating content channels When engaging … Continue reading
Branded Content, UK Style
From the Sneak Adtack International desk Given all the ads in sheep’s clothing we see here in America, it’s easy to think the US has a monopoly on stealth marketing. Not so, according to this post on The Wall blog in the UK: … Continue reading
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Tagged branded content, content marketing, Content Marketing Association, George Orwell, Sneak ADtack, The Wall, UK
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