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Tag Archives: Boston Herald
Boston Herald’s ‘State Of The Arts’ Stealth Marketing
As the hardtracking staff noted earlier, the Boston Herald has ventured into the Blog New World of stealth marketing with its online State of the Arts section, which packages marketing material as editorial content. On Tuesday, the Herald’s print edition jumped into the mix, via … Continue reading
Battle Of The Bulger: The Mutter Of All Trials
The trial of reputed mobster James “Whitey” Bulger proceeds apace this week with the prosecution opening up FBI informant files detailing what came out of Bulger’s rat trap as he sold out friends and enemies alike. But today’s local dailies … Continue reading
Our ‘Beat The Press Party’ Bakeoff (PBS=Panel’s Big Sneer Edition)
A nice little crisscross in this week’s Great Boston MediaWatch Dogfight: The tabloid went after a public broadcasting star journalist, while the public broadcaster cuffed around the tabloid’s star columnist. Start, as usual, with the Underdog: The Boston Herald’s Press Party webcast … Continue reading
Globe Floods The Zone With Hernandez Coverage
Both local dailies are on the Aaron Hernandez whodunit like Brown on Williamson. The Boston Herald devotes half its front page to it: Inside are double-barreled columns from Ron Borges and Joe Fitzgerald(the latter a Never Mind to a piece Joe Fitz wrote … Continue reading
Baby I Won’t Drive Your Carr (Peter Gelzinis Edition)
All the while self-styled vigilante John Martorano has occupied center stage in the James “Whitey” Bulger trial this week, he’s been joined at the hit – sorry, hip – with Boston Herald scribbler Howie Carr, who split a six-figure advance … Continue reading
Baby I Can Drive My Carr (Hair Mail Edition)
Talk about mailing it in: Apparently Boston Herald columnist Howie Carr can cover the James “Whitey” Bulger trial without actually attending it. First, today’s third-class piece: Johnny’s bad, but not the real rat The worst word you can ever use against … Continue reading
Baby I Can Drive My Carr
From our Walt Whitman desk By now it’s clear to the hardreading staff – as it should be to everyone – that the trial of mobster James “Whitey” Bulger is about one thing and one thing only: Howie Carr. The Boston Herald … Continue reading
Hark! The Herald! (Lame Subscription Edition)
THE BOSTON HERALD WANTS YOU to swell the ranks of its current 17 home subscribers. So it ran this ad in today’s edition: Always Relevant? Seriously? Here’s Page One of the sports section Herald home subscribers received this morning . … Continue reading
Why We Love The Stanley Cup Playoffs (Bruins WIN In Overtime Edition)
Last night’s Stanley Cup Final game was another overtime corker, yeah? And this time Somethin’ Bruin was on the winning side of poetic justice. First, a minute and a half into overtime Jaromir Jagr rang one off the crossbar – only … Continue reading
Our ‘Beat The Press Party’ Bakeoff (Different Strokes Edition)
This week’s Great Boston MediaWatch Dogfight finds our local hall monitors addressing very different topics. Boston Herald Press Party rundown. WGBH’s Beat the Press had a different agenda: the Whitey Bulger trial coverage, a WCVB/Nstar partnership, modernizing PBS’s NewsHour, and … Continue reading
Campaign Outsider 