Tag Archives: Audi

Stupor Bowl Ads

Posted on February 5, 2012 by Campaign Outsider

It used to be that the element of surprise characterized Super Bowl advertising. No more. Today it’s all about creating buzz and maximizing social media. As one ad exec told the Chicago Tribune, “The Super Bowl is almost a three-week PR … Continue reading →

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TV Needs More “Modern Family” Values

Posted on January 30, 2012 by Campaign Outsider

Given the distressing – and depressing – state of product placement in television programs these days (see here for an especially egregious example), it was good to see this (via Advertising Age): Many Brands Bid for Product Placement on ‘Modern Family,’ but So Few Make … Continue reading →

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Dead Blogging The Super Bowl Spots

Posted on February 7, 2011 by Campaign Outsider

Some overall observations about the ads on Fox’s Super Bowl LXV broadcast: • If you picked Branded Projectiles Hitting People for your drinking game, you were kneewalking by 3:44 of the first quarter (three to the head, one to the … Continue reading →

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