Ads ‘n’ Ends (NYT Edition)

Three from Tuesday’s New York Times:

Item: Haley Barbour’s Close Shave?

A Weekly Standard profile of Mississippi Gov. Haley Barbour (R-Reconstruction) has the former GOP lobbyist and forever good ol’ boy scrambling to salvage his presidential prospects.

Times piece:

Discussing Civil Rights Era, a Governor Is Criticized

WASHINGTON — In an interview that set off a new round of debate on Monday about racial attitudes and politics, Gov. Haley Barbour of Mississippi, a potential Republican presidential candidate, recalled the 1960s civil rights struggle in his hometown, Yazoo City, saying, “I just don’t remember it as being that bad.”

In a profile published Monday in The Weekly Standard, Mr. Barbour also talked about the White Citizens’ Councils of the late 1960s, which opposed racial integration. Mr. Barbour, a teenager and young adult during the 1960s, said that in his town, they were a positive force, praising them as “an organization of town leaders” who refused to tolerate the racist attitudes of the Ku Klux Klan.

Maybe in HaleyWorld, but nowhere else.

Elsewhere among the chin-strokerati, Barbour was being sliced and diced thinner than prosciutto. Representative samples here and here.

I don’t care what anyone says – Barbour, a presidential dark horse at best, is now officially horsemeat.

Item: The Dao of Afghanistan

One more reason the New York Times is the best newspaper on the planet – James Dao’s dispatch from the front lines of Afghanistan:

Life and Death Decisions Weigh on Junior Officers

QURGHAN TAPA, Afghanistan — The hill wasn’t much to behold, just a treeless mound of dirt barely 80 feet high. But for Talibanfighters, it was a favorite spot for launching rockets into Imam Sahib city. Ideal, American commanders figured, for the insurgents to disrupt the coming parliamentary elections.

So under a warm September sun, a dozen American infantrymen snaked their way toward the hill’s summit, intent on holding it until voting booths closed the next evening. At the top, soldiers settled into trenches near the rusted carcass of a Soviet troop carrier and prepared for a long day of watching tree lines.

Then, an explosion. “Man down!” someone shouted. From across the hill, they could hear the faint sound of moaning: one of the company’s two minesweepers lay crumpled on the ground. The soldiers of Third Platoon froze in place.

Read the rest. Seriously.

Item: Promotion 1, Literature 0

In the City’s Subway, Literary Placards Will Soon Be Mere Echoes in the Memory

According to a Times piece, “The Metropolitan Transportation Authority says it no longer has space for signs showcasing literary quotations and poetry on the city’s subway trains.”

Train of Thought, the program that placed literary quotations from the likes of Kafka and Schopenhauer in the unlikely locale of a packed New York City subway car, is being removed, two years after it assumed the mantle of subterranean high culture from Poetry in Motion. In its stead is a new promotional campaign by the Metropolitan Transportation Authority that is intended to highlight recent improvements to the transit system. A spokesman for the authority said there was not enough space for both.

Sample promo:

Just look up?

Just scale down is more like it.

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A Gay Old Time

Jason Gay has always been a good read – from his days as media critic for the New York Observer to his current sports gig at the Wall Street Journal.

On Monday, he ran this sporting tribute to totally gone CNN fixture Larry King:

My Two Cents: Larry Says Goodbye

Last week, the nonpareil Larry King signed off his CNN interview show after 25 years. In tribute, here is an unworthy homage to Mr. King’s late, beloved USA Today column.

What, Brett Favre is the only guy who can unretire in this country? Give me Adrian Peterson, a wool peacoat and a 1960 Angie Dickinson and I’ll dump 44 points on the Chicago Bears Monday night…Friends, I once saw Don Knotts stroll down Hollywood Boulevard with a ferret on his forehead. But I’ve never seen anything like that crazy Eagles-Giants finish on Sunday…It’s 17 degrees in Cleveland. LeBron James is fixing a daiquiri in his Miami pool. Sounds like a terrific decision to me…The last time the UConn women lost a basketball game, I had six-pack abs, a mustache and a Plymouth Duster…How about a buddy comedy with Adam Sandler and Bill Belichick?

Fuhgeddaboudit. How about a buddy comedy with Larry King and LeBron James?

Boffo! as Larry would undoubtedly say.

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Rose Art Museum Rising?

From our Late to the Party desk:

This dispatch from CultureGrrl ran last week in ArtsJournal.

MeTube: Rose Art Museum (and its former director) in Recovery Mode

CultureGrrl visited the Rose and said this, in part:

I dropped in, impromptu, on my way home after viewing the new Norman Foster addition to the Boston Museum of Fine Arts. (Patience, art-lings! I’ll take you there in a future post.) After I made my presence known to a student receptionist, I was joined by Roy [Dawes] and Dabney [Hailey]. By the time we met, I had admired most of the Rose’s two very hastily but expertly assembled and rewarding exhibitions—“Waterways” and “Regarding Painting” (to Apr. 3 and May 22, respectively).

While she was there, CultureGrrl had a chat with Rose directors Dawes and Hailey:

In our videoed conversation, you’ll hear Roy and Dabney discuss Brandeis’ announced plans to rent parts of the collection, in deals to be brokered by Sotheby’s. (So far, no works have left the building.) They describe in some detail their laudable efforts to integrate the Rose more fully into the academic life of the university, so that no one ever again regards the museum, once targeted for closure, as expendable.

Dawes told me he hadn’t “heard a peep from Sotheby’s” about any rental nibbles. He regards the fact that Hailey’s new position was created and that a search committee has been formed to find a new permanent director for the Rose as signs that the financially pressed university is committed to the museum’s future. Hailey (speaking off-camera but on-the-record) also takes encouragement from the fact that Brandeis’ incoming presidentFrederick Lawrence (who starts on Jan. 1), is “very involved in the arts community. I enjoyed looking at art with him. He was very insightful.”

According to Dawes, an expansion designed by Shigeru Ban several years ago (but now on hold) is still not off the table.

Video:

So is the Rose still in bloom? You be the judge.

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The Redemption Unit, II

Previously, on The Redemption Unit:

There were 4.3 million people collecting $6 billion in SSI at the time, and all those benefits needed to be “redetermined,” a four-syllable word for cut. SSI claimants – every one of them – had to come into the DO for an interview.  The redetermination letters went out on red stationery and the people came pouring in. But first there were the phone calls.

Act Two:

Red Letter Days

“Hello? Is this the redemption unit? Hold on – I just seen a cock-a-roach.”

There were eight of us in the Boston Redetermination Unit – all recent college graduates who had no better alternative at the time. Civil service tests have long been the last refuge of the liberal arts major, and in this case the reward was a two-year stint at Social Security untangling what was laughingly called the SSI system.

As Claims Representatives (Term), or CRTs, we attended two weeks of training classes, plowed through numerous SSI manuals, and tried to decipher phrases like “obsolete a post-adjudicative action note” or “input a post-eligibility decision.” They never told us the phrase we’d hear most was “rejected because of computer systems limitations.”  And they never prepared us for Mrs. McCarthy.

During my first week interviewing claimants (they eventually became “recipients,” presumably to avoid self-esteem issues), Mrs. McCarthy slowly approached my desk and sat down across from me. She wore the look of resignation that marked almost everyone dragged in by a redetermination letter. She also wore a threadbare coat, a ratty scarf and a purse with more miles on it than the Mass. Pike.

“You said I should come in.”

“Yes, ma’am. We just have to fill out some forms.”

For purposes of calculating “current eligibility adjustments to monthly benefits,” the government wanted to know each claimant’s housing arrangement, extra income and total assets. Everything went fine until Mrs. McCarthy mentioned that she had $1900 in a passbook savings account, which made her downright flush by SSI standards. My job at that point was to terminate Mrs. McCarthy’s benefits until her “assets” dropped below the SSI limit of $1500 (excluding a home, a car, or a prepaid burial plot). The deal was, she would dip into her savings for food, rent, etc. until she got below the magic number.

I looked at Mrs. McCarthy. I looked at the redetermination form. And I thought, well, maybe it is my job, but I’m not ready to tell a woman who could be my mother (Mrs. McCarthy raised five kids, after all – what was one more?) that I’m cutting off her $167-a-month check.

So I made a decision – the same decision I’d make in one form or another for the next year and a half.

“Is that your only coat, Mrs. McCarthy?”

“Yes it is.”

“What about a television – do you have a TV set?”

“Yes, but it’s just an old black-and-white.” I could see she was getting nervous about my line of questioning.

“Okay, Mrs. McCarthy, here’s what I need you to do, because the rules say you have too much in your savings account to keep getting a check. Go out and buy yourself a new winter coat and buy yourself a nice color TV and bring me back the receipts and your bankbook. If your balance is under $1500 everything will stay the same and your check will keep coming every month.” (I could’ve recommended the prepaid burial plot, but I didn’t feel I knew Mrs. McCarthy that well.)

“I have to buy a new coat and a new TV?”

“You don’t have to, Mrs. McCarthy. I’m just saying it would be a good thing if you did.”

“And bring the receipts and my bankbook to you?”

“Yes, ma’am.”

She gathered up her purse and hurried away like I was going to change my mind. As I watched her walk off, I realized I’d just made the transition from petty shoplifting to some form of white-collar crime.

* * * * * * *

“Hello? Is this the redefinition unit?”

“Yes, ma’am.”

“I got this letter, but I can’t come see you. I got no car, and I can’t climb into the bus anymore.”

“Do you know anyone who might be able to drive you here, ma’am?”

“My son has a car.”

“Have your son bring you in.”

“He won’t. He lives across town. He’s a bum.”

“Yes, ma’am. But tell him if he doesn’t bring you down here, your benefits will be cut off and you’ll have to move in with him.”

“That would serve him right, wouldn’t it.”

“Yes, ma’am.”

The Boston DO had the typical bureaucratic layout – waiting room out front, boiler room in back. Row upon row of government-issue desks stretched to the rear of the office, where the glassed-in managers resided. My desk was on the center aisle, three-quarters of the way down on the left – uncomfortably close to the managers for my taste.

The rest of the Redetermination Unit was behind me, as was the computer room.

For reasons entirely unknown to me, from the start I was able to get the computer to do things others couldn’t – especially the coveted “force pay,” a claims rep’s last resort when the computer spat back every other command to issue a check. That happened all the time, without logic or pattern, to everyone in the place.

Except me. So several times a week the Operations Supervisor would walk by my desk and toss a file on it. “You’re an asshole,” he’d say, “but you’re the only one who can fix this. Do so.”

“You’d think they could get some decent computers in here, wouldn’t you? Maybe they could trade in those ARS teletype machines from the Coolidge administration.”

“Good idea – one less pain in the ARS.”

The OS snuffed his cigarette out in the ashtray on my desk. Those days you could smoke anywhere.

When the Boston DO was filled with claimants, the general atmosphere was a cross between Edward Hopper and Hieronymus Bosch.  One day a claimant walked down the center aisle stripping off articles of clothing and leaving them in his wake. As he approached my desk he had progressed to stepping out of his trousers, a clear signal that it was time to end the show. Several male employees escorted The Stripper and his hastily bundled wardrobe out the door and into the elevator.

The Boston DO was also host to the legendary Lavatory Launderer, who periodically set up shop in the bathroom down the hall and used the sink to wash all his clothes – including that day’s outfit. No one bothered him much, although on laundry day there was a noticeable lack of paper towels in the men’s room.

Then there was the guy who walked into the office one day, shouted “Heil Hitler! Where’s the Gestapo?” and ran back out the door – never to be seen again.

Mostly, though, the DO was host to an unending succession of interchangeable claimants – day in, day out – redetermination letters in hand. They’d walk up the aisle, plop themselves down, and wait for us to do our damnedest. And we generally obliged them. One day I passed by a claims rep’s desk and heard him tell a female applicant, “You’re not disabled enough. You may be a little disabled, but it’s not enough.”

She got up with a sigh and headed home to wait for things to get worse.

* * * * * * *

“Hello? Is this the redistribution unit?”

“Absolutely.”

Mr. Daly came into the office every day, nicely living up to his name. He was tall and thin, with cropped gray hair and an urgent but formal manner. He lived at the YMCA on Huntington avenue, collected $167 a month, and spent about one-quarter of it Xeroxing hundreds of pages of federal regulations, charts, and graphs. He made copies for me, copies for other government agencies, copies for himself, copies for God knows who else.

“I should be getting more than $167 a month,” Mr. Daly would tell me.

“Yes, sir. SSI benefits are nothing if not minimal.”

“No, I mean, I should be getting veteran’s benefits on top of that.”

“Well, technically, Mr. Daly, they’d be subtracted from your SSI. But the other thing is, you don’t qualify for veteran’s benefits.”

“Look at the papers. The veterans benefits are right there.”

“Yes, sir. But Mr. Daly, you’re not a veteran. You never served in the armed forces.”

“That’s ridiculous. I was in the Army.”

“The Army has no record of you, Mr. Daly. None of the services do. We’ve talked about this before. So you really shouldn’t spend all that money on Xeroxes. I’m sorry.”

At that point he’d start glancing around the office for someone who looked saner than me.

“You’ll file the papers, right?”

“Yes I will, Mr. Daly.” His file was fatter than Martin Luther King’s FBI folder. Sometimes he gave me the same Xeroxes three or four times. I filed them anyway.

“Anything else today, Mr. Daly?”

“No. That’s all.”

He’d walk down the hall shaking his head like maybe that would rearrange the pieces and clear everything up. It went on that way for about six months. Then Mr. Daly stopped coming in every day.

(To be continued . . . maybe)

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Hip Hip Replacement!

From Friday’s New York Times:

A recently recalled artificial hip made by a unit of Johnson & Johnson, designed to last 15 years or more, is failing worldwide at unusually high rates after just a few years.

One of the most troubled orthopedic implants of the past decade, this artificial hip — known as the A.S.R., or Articular Surface Replacement — was originally promoted as a breakthrough in design that would last longer and provide patients more natural movement.

That reminded me of my experience back in the mid-’80s as advertising copywriter for the Charnley Total Hip Replacement, the pioneering implant developed by Sir John Charnley in the 1960s.

Twenty years later, the Charley hip implant was 1) still the industry standard, and 2) the highest-profile account of the Boston advertising agency I worked for.

At one point, since I was already in England as arm candy for the Missus on a business trip, I traveled to Charnley headquarters in Leeds for a client schmooze.

Upon arriving there, I learned that the great Sammy Davis Jr. had received a Charnley hip implant.

So I created a new ad campaign for the company based on Sammy Davis Jr.’s endorsement and this theme:

Charnley: The Hip Hip

Not surprisingly, we lost the account.

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BaRorschach Obama

Could someone please tell me who ate whose lunch on this week’s tax cut deal – the White House or the GOP?

‘Cause you can’t tell by looking at the chin-strokerati.

Left-listing Eric Alterman wrote this in The Daily Beast:

The GOP Is Eating Obama’s Lunch

Conservative Republicans beat down the liberal Democrats on Thursday night’s tax vote the same way they win everything: by sticking together and refusing to budge, even an inch… on anything. By caving early (and often), Obama managed to distance himself from this particular shellacking and even give some pundits the impression he had won something.

One such pundit was right-listing Charles Krauthammer, who wrote this in his syndicated column:

If Barack Obama wins reelection in 2012, as is now more likely than not, historians will mark his comeback as beginning on Dec. 6, the day of the Great Tax Cut Deal of 2010.

Obama had a bad November. Self-confessedly shellacked in the midterm election, he fled the scene to Asia and various unsuccessful meetings, only to return to a sad-sack lame-duck Congress with ghostly dozens of defeated Democrats wandering the halls.

Now, with his stunning tax deal, Obama is back. Holding no high cards, he nonetheless managed to resurface suddenly not just as a player but as orchestrator, dealmaker and central actor in a high $1 trillion drama.

So did Obama pull off the Swindle of the Century (Krauthammer) or the Dwindle of the Century (Alterman)?

You tell us.

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DP=Deval Patrick, Dukakis Payback

From Friday’s Boston Globe:

John Dukakis will help plot film office’s mission

Local advertising and entertainment executive John Dukakis has agreed to lead an advisory committee to chart a new mission for the Massachusetts Film Office, and help find a replacement for outgoing director Nicholas Paleologos.

Dukakis, the son of former governor Michael Dukakis, is an executive at Boston advertising firm Hill Holliday and has a lengthy resume in the music and film industries. He was the business manager for Boston boy band New Kids on the Block when he worked for Bob Woolf Associates, and he previously owned Southpaw Entertainment, which managed the careers of musical acts Boyz II Men, Janet Jackson, and Vanessa Williams. A former actor, he also had roles in movies and television programs, including “Jaws 2’’ and “Family Ties.’’

No question John Dukakis is eminently qualified for this job. But also no question Gov. Deval Patrick owed one to former Gov. Michael Dukakis.

Campaign Outsider Timeline®:

2006 Mike Dukakis serves as block captain for Deval Patrick, provides helpful advice

2009 Patrick appoints House of Kennedy appparatchik Paul Kirk interim senator

2010 Mike Dukakis not a block captain for Deval Patrick II

Now, this.

Too little, too late?

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Cable TV’s Must-Kerry Provisions

Massachusetts Sen. John Kerry (D-Am I President Yet?) is apparently up to his old tricks.

From MediaPost:

Kerry Waffles, Retrans Burns

Massachusetts Sen. John Kerry was branded a flip-flopper during his 2004 presidential run. Notably, there was his infamous comment on major funding for U.S troops: “I actually did vote for the $87 billion before I voted against it.”Once again, he’s displayed a certain wishy-washy attitude as he leads Senate oversight of the spreading carriage disputes between station owners and pay-TV distributors. It’s an issue that threatens to impact broadcast TV for years to come. Kerry had a hammer, then simply put it back in the tool box.

This is all about retransmission fees, which broadcast networks and affiliates are demanding from cable systems nationwide that carry local commercial television stations.

Representative rumpus, again via MediaPost:

When Kerry held hearings this fall after the brutal Cablevision-Fox standoff that had the World Series off the air in New York, he demonstrated toughness. He showed a commitment to preventing further blackouts. The darkness occurs after a station and operator can’t agree on how much the operator will pay to offer the station, which can leave consumers helpless in the middle.

But according to press reports, Kerry has now gone soft, especially regarding the current standoff between Time Warner Cable and Sinclair Broadcast Group. Kerry has punted the dispute to the Federal Communications Commission, where issues go to die.

Kerry on, yes?

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Something Doesn’t Ad Up About Facebook

Facebook is all the rage these days, what with founder Mark Zuckerberg being Time’s Person of the Year 2010 and the site itself having “changed the way human beings relate to one another on a species-wide scale.”

Sure.

Even better, though, Facebook might actually be making money now according to Bloomberg News:

Facebook 2010 Sales Said Likely to Reach $2 Billion, More Than Estimated

Facebook Inc., the world’s most popular social-networking service, is likely to generate 2010 revenue of about $2 billion, a larger sum than projected earlier, according to three people familiar with the matter.

Sales will more than double from 2009, said the people, who declined to be identified because the privately held company doesn’t disclose revenue. Facebook had $700 million to $800 million in sales last year, and the 2010 figure was previously expected to be closer to $1.5 billion, according to two other people familiar with the matter earlier this year.

But . . .

Here’s what the Wall Street Journal reported last month:

Valuing Facebook’s Ads

The Site Commands 24% of Online Display Ads, but the Dollars Don’t Match

Facebook Inc. is attracting more advertising, but marketers are still trying to figure out the value of those ads.

New data from comScore Inc. show that in September 24% of all online display ads in the U.S. appeared on Facebook—more than twice as many as any other publisher. Yet Facebook is far from capturing a quarter of the wallets of major marketers. The company accounts for just 9.5% of the spending on display ads in the U.S., according to research firm eMarketer Inc.

In other words, Facebook users are extremely desirable, but Facebook advertising is less so.

Here’s the good news, though: Facebook is starting to become the plumbing of the Internet (as someone – I think Steven Johnson – observed about Twitter except it goes double for Facebook).

And you know how much plumbers charge.

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So You Want To Be A Journalist?

Via The Guardian (and former BU student Dana R.):

Sounds accurate to me.

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