Rick Perry & Thrust (Outsider Edition)

Texas Gov. Rick Perry (R-Going Over Like The Metric System) is the GOP’s tipsy homeowner trying every key to get into his own house.

Latest advertising keynote: I’m the Outsider (who wants to be the Decider).

 

Text:

Washington’s broken and needs a complete overhaul.

I’m the outsider who’s willing to step on some toes. I want to force Congress to balance the budget. And if they don’t, I say we cut their pay in half…and send them home.

Replacing one Washington insider with another won’t change a thing. If you want an outsider who will overhaul Washington, then I’m your guy.

I’m Rick Perry, and I approve of this message.

Images include Barack Obama and Nancy Pelosi, unemployment and national debt figures, and Obama holding his head in apparent despair.

A stand-in, we’re guessing, for what Rick Perry will be doing in roughly two months.

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Let The $4 Billion Rumpus Begin! (Rethink Scott Brown Edition)

In his short but checkered career on Capitol Hill, Massachusetts Sen. Scott Brown (R-Wall Street) has Hoovered money from the financial services industry at a very impressive rate, according to the New York Times:

Helpful chart:

Nut graf:

Mr. Brown, a freshman who harnessed populist Tea Party anger to win the seat once held by Edward M. Kennedy, has taken more money from the financial industry than almost any other senator: all told, more than $1 million during the last two years, according to data from the Center for Responsive Politics.

Of the 20 companies that accounted for the most campaign donations to Mr. Brown, about half were prominent investment or securities firms like Morgan Stanley, Fidelity Investments and Bain Capital. His donors include such blue-chip names as Gary Cohn, the president of Goldman Sachs, and the hedge fund kings John Paulson and Kenneth Griffin.

Mr. Brown, in turn, has been an important ally at critical moments, using his swing vote in the Senate to wring significant concessions out of Democrats on last year’sfinancial regulation bill, including helping strip out a proposed $19 billion bank tax and weakening a proposal to stop commercial banks from holding large interests in hedge funds and private equity funds.

Of course, every action on Capitol Hill has an equal and opposite re-adtion:

This week, a new union-backed independent expenditure group, Rethink PAC, unveiled ads casting Mr. Brown, the onetime Tea Party populist, as a hypocrite for his ties to Wall Street.

From the $150,000 online ad campaign, via the Huffington Post:

 

Equal and opposite re-adtion from Scott Brown presumably to come.

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Is A College Degree Worth The Money? (Part 2)

A couple of weeks ago the hardworking staff did a compare-and-contrast of dueling op-eds in the Wall Street Journal and New York Times about the value of a college education.

New grist for the mill from the Weekend Wall Street Journal:

College Does Pay Off, but It’s No Free Ride

Nut graf:

 College does pay off for most, and just completing a year or two boosts future income. In addition, prospective students who are on the fence about college are the most likely to benefit, according to several studies.

Helpful chart:

See you around the campus.

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Gail Collins Kicks Seamus To The Curb

Interesting that the day after the hardworking staff treated Seamus Sweepstakes™ winner Michael Pahre to a lavish lunch as his grand prize, New York Times columnist Gail Collins actually wrote a piece that mentioned Mitt Romney but not his cartop pooch.

And so Seamus Sweepstakes The Sequel™ goes down in history with no winner – and no entries, either.

Not to get technical about it.

Or bitter.

UPDATE: Just wrong, as the splendid commenters point out.

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Opening Pandora’s (Political) Box

First it was Hulu offering political candidates a digital platform.

Now it’s digital-music service Pandora.

Via the Wall Street Journal:

Pandora Tells Candidates It Can Help Locate Voters

Pandora will unveil Friday a new targeted ad product aimed at political candidates and special interest groups. Using ZIP Code data gathered when consumers sign up for an account, Pandora can target ads to a defined geographic area such as a congressional district.

“We are starting to speak the same language as campaign strategists,” says Pandora’s chief revenue officer John Trimble.

Political ad executives say the targeted capability could make political ads more efficient. “Going deeper on targeting helps eliminate waste,” says Michael Beach, a partner at Targeted Victory, a Republican digital-ad firm that works on campaigns including Mitt Romney’s presidential bid. “Instead of buying the Cincinnati, Ohio, media market, I can buy just the congressional district” that a campaign wants to sway, adds Mr. Beach.

Excellent!

More efficient political ads are exactly what we need.

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The Boston Herald Fans On ‘The Story Pitch’

Yesterday the Inside Track gals at the Boston Herald had the inside track (as usual) on The Story Pitch, “a new YouTube video that skewers the Herald, the Globe and the local spinmeisters who feed the dailies their daily leaks, lowdowns, and alleged scoops.”

Said video:

Inside Track:

“The Story Pitch,” a viral video produced for MassINK, opens in the offices of PR consultant “R. Regan Lasky — PR Is What We Are.” There’s a bra, an empty bottle of scotch and a half-eaten pizza on the floor. The spin doctor — a send- up of local PR gurus George Regan and Larry Rasky — is passed out on the couch . . .

Not to get technical about it, but 1) the “viral video” had 693 views as of 1:37 Saturday morning; and 2) the piece forgot to mention that George Regan is the Herald’s public relations consultant.

Not to get technical about it.

UPDATE: The estimable Dan Kennedy writes:  “I think the Herald stopped using Regan years ago, though he’s always been able to place items with the Track girls.”

Given my, er, track record the past 24 hours, I’ll assume he’s right.

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E-Maul Newsletters

The hardworking staff has recently railed against The Daily Caller for pimping out its e-mail list to every Tom, Newt, and Herman.

Now comes this from the Creepy Callers:

Dear Fellow American,

President Obama and his radical environmental allies are at it again…

…With record-high unemployment, massive budget deficits and a rising cost of living, you’d think the White House and Democrats on Capitol Hill would be trying to help us out.

Wrong!

You see, Obama is recruiting left-wing, special interest groups like Greenpeace to quietly push his anti-consumer and anti-growth agenda. This may not be a surprise, but you won’t believe what they are up to now.

They’re waging a war against our favorite stores: Wal-Mart, Kmart, Target, Food Lion, Costco, Kroger, Safeway and Sam’s Club! Using false and biased information, Greenpeace is smearing these stores with claims that they’re hurting the environment…

…But the reality is that Greenpeace, Obama and liberal Democrats are just trying to make tissues, toilet paper and other household products more expensive for us.

We won’t stand for that, especially in this difficult economy!

TELL THE CEOS OF THESE RETAILERS TO STAND UP AGAINST OBAMA’S RADICAL GREEN AGENDA — OR ELSE YOU’LL STOP SHOPPING AT THEIR STORES!

These efforts are just a continuation of the White House’s plan to make America into a Socialist European State. Don’t they get it? Green jobs don’t work; neither do phony investments in pie-in-the-sky solar companies like Solyndra.

…So please take a stand with me and sign your letter now, urging the heads of these retailers to fight back against Greenpeace, the White House and their Green cohorts. And let them know that you believe in a strong American consumer and affordable household products, not a fanatic Green agenda!

In liberty,


Andrew Langer
Director
Consumers Alliance for Global Prosperity

 

As you no doubt remember, the hardworking staff vowed to unsubscribe from the Daily Caller newsletter if we got one more “special message from one of our advertisers.”

Except . . .

All the kids are doing it.

From Rasmussen Reports:

    Dear Friends,  Please find a special message from our paid sponsor. Sponsorships like this help to allow us to continue to send you our Daily Update free of charge. We appreciate your interest in our work.  Rasmussen Reports   

Dear Concerned American,  “The data is clear, 50% unemployment, a 90% stock market drop, and 100% annual inflation . . . starting in 2012.”  These were the prophetic words spoken to me recently by famed economist and New York Times best-selling author Robert Wiedemer, at a private dinner in Palm Beach, Fla.  “You see, the medicine will become the poison,” Wiedemer continued, as he pulled a worn manila envelope from his briefcase.  I was skeptical of his claims at first, but then I saw the chilling evidence . . . 

Yeah yeah – chilling etc. etc.

And et cetera – from AlterNet:

EMILY's List
Dear Friend,
Nearly three million workers and students need our help.

Our community worked incredibly hard to ensure that women were protected under health care reform, and that meant making sure birth control was covered by the insurance companies. Some employers, like churches, were allowed to opt-out of this requirement for religious reasons.

But now some want to expand the opt-out rule to include a huge number of so-called “religious employers” that could result in nearly three million workers and students losing access to birth control.

Let’s be clear: just because your employer’s health insurance covers birth control doesn’t mean you have to use it, any more than you have to get a root canal every year just because it’s covered by your dental insurance. This is about women having free and fair choices.

Click here to stand up for women’s access to health care. Join EMILY’s List and the nearly 1,000,000 million activists dedicated to electing pro-choice, Democratic women who will fight for these rights.

We’re fighting for the woman working a minimum-wage job cleaning a hospital who can’t pay for birth control and school supplies and after-school snacks for her kids.

We’re fighting to ensure our government doesn’t allow employers to impose their religious beliefs on the women who work for them, creating a system that turns women into second-class citizens.

Our community here at EMILY’s List was so proud when together we worked, advocated, and voted for health care reform that would level the economic playing field for families and keep them healthier.

Our pro-choice Democratic women are working hard to keep family planning accessible for all women.

To help them today, we’ve got to lift our voices now, before this decision is made and women are hurt.

Will you add your name to the ranks standing up to these attacks on women’s health?

Thank you for joining us in this important fight.

Take care,

 

Stephanie Schriock

President

No, the hardworking staff will not add its name to any ranks whatsoever.

And we’ll think twice from now on whether we’ll add our name to any e-mail lists whatsoever, either.

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Brookline: Cameras No, Fingerprints Yes

The People’s Republic of Brookline, which has a recent history of reluctantly approving police surveillance cameras, seems to have no such qualms about fingerprinting suspect characters such as antique dealers, taxi drivers, and used car salesmen.

Via this week’s Brookline Tab:

Town Meeting authorizes fingerprint background check for some vendors

Ice cream vendors, antique dealers, and used car salesmen are a few of the vendors who will soon have to submit to fingerprint background checks to do business in Brookline.

In a close vote on Nov. 15 Town Meeting members voted to require vendors from occupations ranging from taxi drivers to door-to-door salesmen to undergo the checks before they can operate in town. The rules mark an expansion from the current regulations, which limit police to conducting simple name checks that only cover vendor’s criminal history in Massachusetts.

Read more for the town debate, which is pure Brookline.

Suffice it to say, the hardworking staff will not be driving a Brookline cab anytime soon.

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Why Is The Wall Street Journal Giving Karl Rove A Free Ride?

Former House of Bush consigliere and current GOP gunsel Karl Rove has two day jobs:

1)  Co-founder of Super PAC American Crossroads and 501(c)4 Crossroads GPS (for the difference see here);

2) Weekly columnist for the Wall Street Journal.

(Oh, yes – and one night job at Fox News.)

But the Journal never mentions Rove’s connection to Crossroads’ multimillion dollar ad campaigns attacking Democratic lawmakers nationwide. It simply tags him as “the former senior adviser and deputy chief of staff to President George W. Bush.”

Not kosher, Journalniks. Not kosher at all.

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Hulubaloo Over Political Ads

One trend that’s emerging during this election cycle is the rise in web video ads and the delay in traditional TV advertising. That’s been most apparent in the GOP presidential primaries, where only Ron Paul (R-89 Seconds) has run extensive TV campaigns, while Rick Perry (R-Back for Seconds) just getting a head of steam up and Mitt Romney (R-I Can’t Talk Right Now) has yet to run a single spot.

Then there’s this report from Ad Age:

Hulu Makes Play for 2012 Political Dollars as TV Ad Prices Heat Up

With ZIP-Code-Level Targeting, Video Site Appeals to Candidates in Multiple-District Media Markets

TV continues to be the sledgehammer of political campaigns, with even the most digital-oriented candidates, like Scott Brown, who ran for a Senate seat in Massachusetts in 2010, only spending about 10% of their media budgets online. But that percentage is expected to inch upward in the 2012 election cycle, and sites like Hulu stand to benefit as media buyers look to buy political spots in competitive districts in expensive media markets.

The Ad Age report says Hulu wasn’t really ready for the 2010 elections, but they are now.   Ads on Hulu are more expensive than on YouTube, but Hulu delivers more:

[M]any political consultants are intrigued by the prospect of Hulu’s highly attentive audience coupled with ZIP-code targeting capability — which could come in handy in gerrymandered districts that fall into multiple TV broadcast zones, where congressional candidates are accustomed to making buys to reach a relatively small segment of local voters.

Other site to keep an eye on: MLB.com and ESPN3.com.

Digital campaign ads will never come close to replacing traditional TV spots, but Hulu hopes they can at least make a dent.

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