Great Scott! Brown To Pony Up $336.99

Say, that People’s Pledge between Scott Brown (R-Don’t Tase Me, Bro!) and Elizabeth Warren (D-Your Charity Goes Here) really has some teeth, yeah?

An outfit called Coalition of Americans for Political Equality (CAPE) PAC launched an online advertising campaign supporting Brown, in spite of both candidates’  request that no independent groups advertise either for them or against their opponent. There are, of course, critics of the Pledge – some on free speech grounds; some on the grounds that it violates the prohibition against candidates’ coordinating with independent political groups;  some on the grounds that it’s just a sham and will fall apart like Rick Perry at a debate.

Not so fast, my friends! Here’s what CAPE PAC said in the wake of protests from the Brown camp (after his people were told about the group’s ad campaign):

As a result of requests from our supporters, we have elected to suspend our campaign in support of Senator Brown effective immediately. Our campaign in support of Scott was a purely positive campaign, with no negative ads, and was very modest in scope. We regret the candidates in this race are asking for groups like ours to suspend our constitutionally guaranteed freedoms to campaign in support of whatever candidates we choose.

However, we respect the wishes of our supporters and as such will honor their requests to suspend our advertising campaign in support of Senator Brown. The website, www.vote4brown.org, is now offline and our ads have been paused since early in the afternoon of March 6th 2012. It has been asked of us how much was spent in support of Scott Brown and I feel it necessary to reiterate just how modest and short this campaign was. To date, we have spent a total of $673.99 in advertising in support of Scott.

And here’s how Brown’s campaign responded (via MassLive):

“After learning a third-party group was running Internet ads on behalf of Scott Brown, the Brown campaign agreed to honor the terms of the pledge with a donation to a charity of Professor Warren’s choosing,” said Colin Reed, a spokesman for the Brown campaign. “Today, Scott Brown’s People’s Pledge worked exactly as intended.”

Yes, to the tune of $337. Let’s see what happens when the real money starts flying around.

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Death Cab For Newspapers

From our Newspaper Revenue Wars desk . . . 

Wall Street Journal:

Papers Put Faith in Paywalls

As more newspapers close the door on free access to their websites, some publishers are still waiting for paying customers to pour in.

The numbers of readers signing up so far suggest that at many papers, “paywalls” aren’t about to reverse publishers’ deteriorating finances. Yet the results aren’t discouraging industry executives, who say their efforts are succeeding in shoring up the core print business after years of declines.

New York Times:

A Harsh Reality for Newspapers

Last year, researchers at the Project for Excellence in Journalism persuaded six companies that own 121 newspapers to share private data about the financial performance of many of their papers. And the findings were grim.

On average, for every new dollar the newspapers were earning in new digital advertising revenue, they were losing $7 in print advertising revenue. The papers seemed not to be diversifying their revenue streams or coming up with innovative products at a fast enough clip.

You tell us: Which version sounds more real?

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Small World (Edward R. Murrow, Maria Callas, And The Bottle Of Brandy)

Wall Street Journal critic Terry Teachout has a lively blog (About Last Night) at ArtsJournal.com, and here’s his latest offering:

Maria Callas and Sir Thomas Beecham chat with Edward R. Murrow in 1959 on the CBS program Small World. Callas is speaking from Milan, Beecham from Nice:

 

Wouldn’t it be lovely to have that kind of discourse on TV nowadays?

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Online Track ADtack!

You have no idea how much you’re being stalked on the Internet.

But the Atlantic does.

From Alexis Madrigal’s piece in the Atlantic’s February edition:

I’m Being Followed: How Google—and 104 Other Companies—Are Tracking Me on the Web

This morning, if you opened your browser and went to NYTimes.com, an amazing thing happened in the milliseconds between your click and when the news about North Korea and James Murdoch appeared on your screen. Data from this single visit was sent to 10 different companies, including Microsoft and Google subsidiaries, a gaggle of traffic-logging sites, and other, smaller ad firms. Nearly instantaneously, these companies can log your visit, place ads tailored for your eyes specifically, and add to the ever-growing online file about you.

There’s nothing necessarily sinister about this subterranean data exchange: this is, after all, the advertising ecosystem that supports free online content. All the data lets advertisers tune their ads, and the rest of the information logging lets them measure how well things are actually working. And I do not mean to pick on The New York Times. While visiting the Huffington Post or The Atlantic or Business Insider, the same process happens to a greater or lesser degree. Every move you make on the Internet is worth some tiny amount to someone, and a panoply of companies want to make sure that no step along your Internet journey goes unmonetized.

And so . . .

Even if you’re generally familiar with the idea of data collection for targeted advertising, the number and variety of these data collectors will probably astonish you. Allow me to introduce the list of companies that tracked my movements on the Internet in one recent 36-hour period of standard web surfing: Acerno. Adara Media. Adblade. Adbrite. ADC Onion. Adchemy. ADiFY. AdMeld. Adtech. Aggregate Knowledge. AlmondNet. Aperture. AppNexus. Atlas. Audience Science.

And that’s just the As. My complete list includes 105 companies, and there are dozens more than that in existence. You, too, could compile your own list using Mozilla’s tool, Collusion, which records the companies that are capturing data about you, or more precisely, your digital self.

Your magazine self should read the rest. Arresting stuff.

Originally posted on the Newer! Improveder! Sneak ADtack!

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Mitt Romney: The Son Richard Nixon Never Had

From our Acid Flashback desk:

First there was this item from Politico’s Playbook:

–ROMNEY TO PUSH SOFTER SIDE IN DAYS AHEAD – WSJ A4, “Romney Taps Town-Hall Connection: Public Forums Will Play Bigger Role in Shift to Show Candidate at His Best,” by Sara Murray: “The campaign has rolled out a new slogan, ‘More jobs. Less Debt. Smaller Government,’ and has given town-hall forums a more prominent slot on the schedule. Aides acknowledge these Q&As are riskier than rallies because they are harder to script, but they also provide an opportunity for voters to tease out what makes Mr. Romney tick. The campaign is looking to bring onstage the kind of empathy Mr. Romney often shows in private.”

(WSJ piece here.)

That reminded the hardworking staff of Richard Nixon’s 1968 Man in the Arena series of public appearances, which Romney also mirrored in 2007, as Roger Stone noted at the time:

Former Governor Mitt Romney recently announced a series of Town Meetings called “Ask Mitt Romney Anything” where the public, and not the media, are allowed to ask questions funneled through a panel of “Typical Americans.”

Presumably, Romney will have the good-sense to televise these encounters as well as cutting them into effective :30 & :60 second commercials.

This is a format first produced by the young Roger Ailes for Richard Nixon in 1968 called the “Man in the Arena.”

(See The Selling of the President for further details.)

To conclude:

Plus ça change, plus c’est la Mitt chose.

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So Is This The “Twitter Election” Or Not?

From our We Don’t Have a Clue desk:

Lots of conflicting stories about social media’s influence on the 2012 presidential bakeoff.

Consider these headlines collected by the hardworking staff in just in the past week.

From Time’s Swampland blog:

Campaign 2012, Where Old Media Is New Again

From Silicon Valley’s Chris O’Brien:

Social media in 2012 elections will make 2008 look like digital dark ages

From Advertising Age:

Waiting for the ‘Twitter Election?’ Keep Waiting

From techPresident:

How Social Media Is Keeping the GOP Primary Going

From the Wall Street Journal:

When Will Social Media Elect a President?

Answer from the Pew Research Center: Not soon.

Cable Leads the Pack as Campaign News Source

Twitter, Facebook Play Very Modest Roles

Money graph:

Conclusion: Social media’s 2012 election news media profile is way out of proportion to its actual presence.

Discuss among yourselves.

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Memo to Cartier: The Leopard Doesn’t Change Its (TV) Spots

The hardworking staff has already noted the new Cartier commercial that clocks in at epic 3:31, making it the Nicholas Nickleby of TV spots.

Epic in the making as well, according to this press release at HollywoodNews.com (tip o’ the pixel to  Zap2It ):

The House of Cartier showcased its standout creativity and innovation with the international online release of “L’Odyssee de Cartier” – a three-and-one-half minute film that chronicles Cartier’s 165 years of rich history, offering viewers a tour of the one-of-a-kind jeweler’s cultural influences that include France, Russia, China and India. Making its U.S. television debut on Sunday, March 4, “L’Odyssee de Cartier” – directed by one of the world’s leading advertising directors, Bruno Aveillan – will air in its entirety during prime time on national TV networks.

The film tells the story of the jeweler’s unique history, from its beginnings as a jeweler to European royalty to its modern-day worldwide luxury status. It reveals a glimpse into an imaginary world inhabited by Cartier’sdesigns, under the watchful gaze of its familiar muse, “La Panthere” (The Panther).

Wait a second. Can we rewind to the commercial?

That’s not a panther. This . . .

. . . is a panther.

This . . .

. . . is a leopard.

Not to get technical about it.

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L’Adyssée De Cartier

So the Missus and I were watching CBS’s The Good Wife last night when this ad popped up:

The spot ran three and a half minutes but felt like an eternity, which is exactly the image Cartier is going for.

The Missus tells me that all the visuals in the ad reflect classic Cartier creations, and of course I believe her. But I still can’t believe this ad will produce any significant return on investment.

Then again, what do I know.

Campaign Outsider Sidebar™

The Cartier epic was also featured on YouTube’s homepage:

Question: Are the YouTuber potatoes the target market for $15,000 watches?

Just askin’.

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Dead Blogging The Ron Rosenstock Exhibition At The Worcester Art Museum

Well the Missus and I trundled off to the Worcester Art Museum on Sunday to hear Anthony Amore’s lecture Stealing Rembrandts in Massachusetts: The Three Most Important Art Thefts in American History, and what do you know – we stumbled upon (the real-life way, not the digital version) this exhibit:

Hymn to the Earth: Photographs by Ron Rosenstock

 Renowned landscape photographer and charismatic teacher Ron Rosenstock divides his time between Massachusetts and Ireland. He travels the world with his students, finding time along the way to pursue his own work.  He has published several books and DVDs of his photographs. This solo exhibition presents evocative black-and-white views selected from forty years of his work, and representing subjects from around the globe.

 

Representative sample:

The Worcester Art Museum is a real treasure. The Rosenstock exhibit is just one manifestation of that.

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The 99% vs. The 1¢

Bank of America wants to add checking fees to its already tight-fisted customer relations.

From the Chicago Tribune:

Bank of America, the nation’s second-largest bank with more than 55 million customers, is planning to tack on a monthly fee for basic checking account users unless they agree to bank online, buy more products, or maintain certain balances, the Wall Street Journal reported Thursday.

Swell.

Hardworking staff bank statement this month:

Interest earned                                               $o.01

Seriously, BoA? You want to squeeze us even more?

Seriously?

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