WQOM Catholic Radio Billboard: Try ‘God Damn’

The billboard that WQOM Catholic Radio posted earlier this month has gotten the local station plenty of attention.

Start with this report in the Boston Pilot:

Radio station launches ‘Try God’ billboard campaign

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BOSTON — 1060 AM WQOM Catholic Radio is launching a billboard campaign with the message “Try God: 1060 AM Catholic Radio” across the greater Boston area.

According to a [WQOM] press release, the goal of the billboard campaign “is to reach the widest possible audience in a broad cross-section of the Boston community as a way to expand the station’s current evangelization efforts and bring the ‘good news’ of the Gospel message to even more people in the region.”

The bad news, though, is that some people in the region can’t stop mucking with the message . . .

Read the rest at It’s Good to Live in a Two-Daily Town.

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Mixed Reviews For CNET Reviews ‘Reborn As Ads’

As the hardtracking has endlessly noted, Web publishers are on native advertising like Brown on Williamson.

Example Umpteen (via Digiday):

cnetreviewThe Newest in Native: Editorial Reviews Reborn as Ads

This past April, CNET senior editor Jessica Dolcourt reviewed the Samsung Galaxy S4 smartphone. Under the headline “The everything phone for (almost) everyone,” the CNET veteran journalist gave the device 4.5/5 stars in a detailed, mostly positive review. She did have reservations about the Galaxy S4’s dim screen and “cheaper look” compared to rivals like the iPhone.

Fast forward eight months: Dolcourt’s review is now part of a new advertising product CNET sold to Samsung, which purchased the right to promote the editorial review through “CNET Replay.” Visitors to CNET yesterday saw a paid promotion of the review on the homepage, in the midst of the site’s “river” of editorial pieces . . .

Sneaky business as usual, yeah? . . .

Read the rest at Sneak Adtack.

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Quote o’ the Day (Dean Meminger Edition)

Al McGuire, Meminger’s coach at Marquette, once said he was “quicker than 11:15 Mass at a seaside resort.”

From Saturday’s New York Times:

alt-meminger-obit-popupDean Meminger, Who Helped Knicks to a Title, Dies at 65

Dean Meminger, a speedy guard and tenacious defender who honed his basketball style in Harlem playgrounds and went on to play for the Knicks’ 1973 N.B.A. title team, was pronounced dead on Friday in a hotel room in Upper Manhattan. He was 65.

The police said that staff members at the Casablanca Hotel, on West 145th Street, discovered Meminger unconscious in his room and that emergency medical personnel pronounced him dead. The cause was under investigation, but the police said there were no signs of trauma.

Meminger had long battled an addiction to cocaine and had acknowledged using drugs as far back as his N.B.A. days, when he was among a glamorous cast of Knicks in the franchise’s glory years. In 2009, he was critically injured in a four-alarm fire in his room in a building in the Bronx.

Meminger got his start when he was “recruited by Rice High School of Manhattan out of a grammar school basketball tournament.”

That was in the mid-’60s, when the highschooling staff attended Fordham Prep, whose basketball team was routinely trounced not only by Rice but also by Lew Alcindor’s Power Memorial Academy.

Good times, yeah?

Rest in peace, Dean the Dream.

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C.J. Chivers, Rhymes With Shivers (Syrian Rebel ‘Dark Side’ Edition)

The New York Times’s redoubtable war correspondent C.J. Chivers filed yet another riveting story on Friday’s front page.

23HOSTAGE-articleLargeAmerican Sees Dark Side of Syrian Rebels

Matthew Schrier was helpless. An American photographer held in a rebel-controlled prison in the Syrian city of Aleppo, he and a fellow prisoner had been caught trying to gouge a hole in their cell’s wooden door. The captors took his cellmate, he said, beat him, and brought him back with blood-streaked ankles and feet.

Now was Mr. Schrier’s turn.

Wearing masks, his jailers led him out, sat him down and forced a car tire over his knees. They slid a wooden rod behind his legs, locking the tire in place. Then they rolled him over. Mr. Schrier was face down on a basement floor, he said, legs immobilized, bare feet facing up.

“Give him 115,” one of his captors said in English, as they began whipping his feet with a metal cable.

When the torture ended Mr. Schrier could not walk.

Chivers provides an essential antidote to the Syrian Rebelpalooza that the left has promulgated since the anti-Assad uprising commenced. While not a full-throated condemnation of the Syrian opposition, his account of Matthew Schrier’s alleged torture serves as a sobering backdrop to the debate over U.S. intervention in the Syrian civil war.

Now in the United States, Mr. Schrier has returned with a 23hostage2-img-articleInlinefirsthand account of the descent by elements of the anti-Assad forces into sanctimonious hatred and crime. His experience reflects the sharply deteriorated climate for foreigners and moderate Syrians in areas subject to the whims of armed religious groups whose members roam roads, staff checkpoints and occupy a constellation of guerrilla bases.

Mr. Schrier’s detention is one of more than 15 cases of Westerners, mostly journalists, being abducted or disappearing in Syria this year.

Schrier’s case, at least, is absolutely compelling in the capable hands of Chivers.

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Former Adman Elmore Leonard Gets An Ad, Man

The late great Elmore Leonard, whose writing career began at a Detroit advertising agency six decades ago, gets a nice tribute ad on the back page of Thursday’s New York Times Arts section.

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That went nicely with the Janet Maslin appraisal on the front page of the Arts section, which began this way:

22ELMORE-articleInlineElmore Leonard: A Man of Few, Yet Perfect, Words

When “Freaky Deaky” came out in 1988, Elmore Leonard’s writing credo hadn’t quite kicked in yet. Though he would later deliver 10 great rules for writing with streamlined tough-guy elegance, the dedication for “Freaky Deaky” thanked his wife for giving him “a certain look when I write too many words.”

But even in 1988, not yet at his most terse, Mr. Leonard was garnering praise so high it defied belief. “Who else gets reviews like these?!” asked the back cover of his next book, “Killshot” (1989). Who, indeed. Among the mash notes cited were “No one writes better”; “It’s impossible not to love Elmore Leonard”; “Leonard is a national literary treasure”; “The most interesting author of crime fiction that we have ever had”; and “When a new Leonard book comes out, it’s like Christmas morning.”

Now that Leonard’s gone, it’s more like a New Year’s Day hangover.

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Boston Herald A Day Late, $500,000 Short On Mayoral Race

Preliminary indications are that our feisty local tabloid is taking a pass on the Boston mayoral race. The first competitive City Hall election in 20 years is apparently less important than the non-existent political career of a certain Scott Brown (R-Nowhere).

Monday it was Brown traipsing around Iowa that earned him Page One of the Herald.   (Q: What’s the difference between Scott Brown and the Iowa State Fair butter cow?        A: The cow will participate in the 2016 Iowa presidential caucuses.)

Today the big news is that Brown continues not to run for governor. So that’s front-page material too.

MA_BH

But while the Herald recites Make Way for Charlie, a real campaign has broken out in the Boston mayoral race, mostly around City Councilor (and current co-favorite) John Connolly.

From Monday’s Boston Globe . . .

Read the rest at It’s Good to Live in a Two-Daily Town.

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Herald Goes Double ‘Dutch’

The Boston Herald devotes two pages today to remembrances of the great Elmore Leonard, who died yesterday at age 87.

Start with the Associated Press obituary, which begins “He was the master of his genre, the Dickens of Detroit, the Chaucer of Crime. Every novel Elmore Leonard wrote from the mid-1980s on was a best-seller . . .”

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The obit includes Leonard’s legendary writing tip: “Try to leave out the parts that people [tend to] skip” . . .

Read the rest at It’s Good to Live in a Two-Daily Town.

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Flash Flood Of Data Mining At The Weather Channel

Your bad hair day is good news for The Weather Channel.

From the Wall Street Journal:

PJ-BP966_WEATHE_G_20130814192117Weather Channel Now Also Forecasts What You’ll Buy

Company’s Data Helps Fine-Tune When and Where Advertisers Should Place Spots

The Weather Channel knows the chance for rain in St. Louis on Friday, what the heat index could reach in Santa Fe on Saturday and how humid Baltimore may get on Sunday.

It also knows when you’re most likely to buy bug spray.

The enterprise is transforming from a cable network viewers flip to during hurricane season into an operation that forecasts consumer behavior by analyzing when, where and how often people check the weather.

The Journal reports that “[s]pecific data from the Weather Co. that pairs the exact location and climate a [person] is in allows for highly targeted advertising.”

Helpful graphic . . .

Read the rest at Sneak Adtack.

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Dr. Dre’s WSJ Two-Step

From our Ad/Ed Pas de Deux desk

Monday’s Wall Street Journal featured this piece that reads like a press release for Beats by Dr. Dre headphones.

MK-CF638_BEATS_G_20130818180339Beats Electronics Looks to Scratch HTC

The maker of the popular Beats by Dr. Dre headphones is looking to buy out its Asian partner and bring in a new investor that can provide it with fresh funds for growth, people familiar with the matter said.

The moves come as the founders of Beats Electronics LLC—music mogul Jimmy Iovine and American hip-hop producer and artist Andre Young, better known as Dr. Dre—are broadening the company’s business from headphones to include speakers, audio systems in cars and consumer electronics and a soon-to-be-launched online streaming music service.

It also comes, the Journal report notes, “only a couple of months after the company shelved a separate deal that would have raised hundreds of millions of dollars in cash for acquisitions and investments, as well as allowing the founders to be paid a dividend without giving up their controlling interest in Beats Electronics.”

Monday’s Wall Street Journal also featured this ad on the back page of the A section (photo courtesy of The Missus):

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So.

The Wall Street Journal daily double: Coincidence?

Maybe.

Then again, maybe not.

There’s been no ad in the New York Times, for example. Nor has there been a business story in the Times.

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Here’s what the Googletron coughs up:

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Don’t know if Beats by Dr. Dre ran ads in The Guardian or the New York Post.

But it still has us wondering.

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Al Jazeera America Has Bad News For The Boston Herald

The hardreading staff gets four newspapers delivered to the Global Worldwide Headquarters every day: Boston Globe, Boston Herald, New York Times, Wall Street Journal.

Guess which one didn’t have an ad promoting today’s launch of Al Jazeera America, the Qatar-based news organization that recently bought Al Gore’s ghostship channel, Current TV?

That’s right. The Herald.

Today’s Globe featured this ad on the back page of the A section:

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The Journal ran the same ad, except with different colors.

The Times, meanwhile, had two Al Jazeera America ads . . .

Read the rest at It’s Good to Live in a Two-Daily Town.

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