Monthly Archives: March 2013

Tom MeniNO: First Take In Local Dailies

So Boston Mayor Tom Menino will not run for a sixth term. So the hardbetting staff owes $50 to wagerful reader Michael Pahre’s favorite charity. So what. The important thing is: What happens now. Boston Globe website at 2 am: Boston Herald … Continue reading

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New Boston Religious Sect: Get Your Tail In Church This Easter

From our Traffic Jam desk Heading out Route 9 this week, the hardlydriving staff had plenty of time to observe the series of signs planted on the median. They all featured this image: The sponsor: StoryHeights Church, which describes itself … Continue reading

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Herald Provides Globe Graphic

We have a rare tag-team effort today by the local dailies, starting with the lead piece in the Boston Globe:   Helpful Globe graphic: Even more helpful Boston Herald graphic: Hey – someone hand me that gold watch there, wouldja?

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The Strangest Restaurant Ever Comes To Boston

Every day on the way to our other job, the hardwalking staff trundles by the corner of Beacon Street and St. Mary’s, formerly occupied by a Japanese restaurant we can’t remember the name of but ate at once. (Really formerly … Continue reading

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When NYT Worlds Collide (Gillette Ad And Editorial Edition)

Coincidentally (or not), Gillette’s new Fusion ProGlide Styler turned up both in the New York Times advertising column and the New York Times advertising pages on Tuesday. From the Times Business section: Shaving Below a Man’s Neck, if That’s What She … Continue reading

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Boston Firms Rally For Same-Sex Marriage

In the run-up to this week’s Supreme Court bakeoff on gay marriage (which includes a call to strike down both California’s Proposition 8 and the federal Defense of Marriage Act), a group called the Respect for Marriage Coalition has launched an advertising … Continue reading

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How Stealth Marketing Works

From our Case Studies desk It all started when the hardtracking staff saw page 12 of Sunday’s Boston Herald: It was this item that caught our eye: That got us to wondering who was paying whom. So we started poking around … Continue reading

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Fashion Designers Beware! Amazon Goes Glamazon!

Fashion houses across America are quaking in their Do-Me boots over this two-page ad in Sunday’s New York Times:   Apparently it’s not enough that Amazon rules the book, CD, and appliance worlds. Now they want to Occupy Seventh Avenue. … Continue reading

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Our Inaugural ‘Beat The Press Party’ Bakeoff

During the past few days the Boston Herald has been relentlessly flogging its new Press Party webcast, which the hardworking staff guesses is an audition for NECN or Fox 25. Here’s our feisty local tabloid’s “news coverage” of its own … Continue reading

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Hark! The Herald! (Told You So Edition)

From our Walt Whitman desk As the hardreading staff predicted just hours ago, our feisty local tabloid is trumpeting its latest, if littlest, award: Making the Newseum’s Top Ten Front Pages list. Today’s Boston Herald, page 4: And the victory dance . . . Read the … Continue reading

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