Tucson Magazine Publisher: We’re the Beck-and-Call Girl of Our Advertisers

The hardtracking staff realizes that times are hard for media outlets these days, but this seems a bit much.

From the redoubtable Jim Romenesko:

NEWSPAPER COMPANY: OUR CUSTOMER IS THE ADVERTISER, NOT THE READER

Why Mark Evans refused to work for the new owners of Inside Tucson Business

evans

We’re sure plenty of publishers think the exact same thing, but this is the first we know of brazen enough to put it in writing.

Then again, more and more media manipulation is coming out of the shadows these days. Consider this Dan Shaughnessy piece from yesterday’s Boston Globe . . .

Read the rest at Sneak Adtack.

 

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3 Responses to Tucson Magazine Publisher: We’re the Beck-and-Call Girl of Our Advertisers

  1. It was once recounted to me that the owner of a Boston-area weekly claimed he only employed writers because “people won’t buy them if they’re all ads.”

  2. Pingback: The Illustrated History of Stealth Marketing | Sneak Adtack

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