The hardtracking staff realizes that times are hard for media outlets these days, but this seems a bit much.
From the redoubtable Jim Romenesko:
NEWSPAPER COMPANY: OUR CUSTOMER IS THE ADVERTISER, NOT THE READER
Why Mark Evans refused to work for the new owners of Inside Tucson Business
We’re sure plenty of publishers think the exact same thing, but this is the first we know of brazen enough to put it in writing.
Then again, more and more media manipulation is coming out of the shadows these days. Consider this Dan Shaughnessy piece from yesterday’s Boston Globe . . .
Read the rest at Sneak Adtack.
It was once recounted to me that the owner of a Boston-area weekly claimed he only employed writers because “people won’t buy them if they’re all ads.”
I think I know who that owner was, Mick.
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