Tag Archives: Trident Layers

A Tweet New Advertising Gambit (II)

Posted on May 31, 2011 by Campaign Outsider

A while back the hardworking staff detailed a new dynamic in mainstream marketing: Social-media-fueled ads. Call it tweetvertising. Exhibit A (for Chobani Greek Yogurt): Exhibit B (for Trident Layers gum): Now comes Exhibit C (from the American Express Social Currency … Continue reading →

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Ad o’ the Day©

Posted on December 21, 2009 by Campaign Outsider

Apparently, the gumosphere is all a-Twitter over Trident Layers chewing gum. Headline for a Trident Layers ad (via Mashable) on the back page of Sunday’s New York Times Week in Review (!) section: The people have Tweeted. The ad’s visual … Continue reading →

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