Tag Archives: Nike

Menino Still Dopey About Niketown T-Shirts

Posted on June 22, 2011 by Campaign Outsider

So it wasn’t bad enough Boston Mayor Tom Menino lowered himself to subterranean depths in nuking Niketown for its Newbury Street window display, “which boasts T-shirts emblazoned with pill bottles and sporting the words ‘Get High’ and ‘Dope’ — along … Continue reading →

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Classic Menino: High Dudgeon Over Small Stuff

Posted on June 21, 2011 by Campaign Outsider

America’s smallest big-city mayor Tom Menino is at it again, this time going after Niketown t-shirts. From today’s Boston Herald: Mayor Thomas M. Menino blasts Nike over dopey t-shirts Boston Mayor Thomas M. Menino is calling on Niketown to yank a disturbing … Continue reading →

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To Tee Or Not To Tee

Posted on April 9, 2010 by Campaign Outsider

In his book Ogilvy on Advertising, Madison Avenue macher David Ogilvy wrote: “Whenever you can, make the product itself the hero of your advertising.” Nike’s advertising, though, has always been about the hero as product. Now, with its latest Tiger … Continue reading →

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