Tag Archives: Tiger Woods

Quote o’ the Day (Jason Gay Ol’ Time Edition)

Posted on April 11, 2014 by Campaign Outsider

Difficulty is part of golf’s mystique; suffering is baked into the experience; exasperation part of the addiction. Humility is why golf is golf. Golf is not supposed to be always fun. If golf was supposed to be always fun, it … Continue reading →

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Tiger Woods Sallies Fourth

Posted on April 12, 2010 by Campaign Outsider

In its sporadic forays onto the golf course, the hardworking staff at Campaign Outsider has long desired to shoot its IQ, although we can never quite get that low. Regardless, the hardworking staff religiously watches the golfing majors, and it … Continue reading →

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To Tee Or Not To Tee

Posted on April 9, 2010 by Campaign Outsider

In his book Ogilvy on Advertising, Madison Avenue macher David Ogilvy wrote: “Whenever you can, make the product itself the hero of your advertising.” Nike’s advertising, though, has always been about the hero as product. Now, with its latest Tiger … Continue reading →

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Dead Blogging The Tiger Woods Press Conference

Posted on April 6, 2010 by Campaign Outsider

The Tiger Woods coming out party Monday afternoon was a drama in three acts: ACT ONE: THE OPTICS a) The moustache and goatee, designed to distance the new (good!) self from the old (bad!) self. b) Five logos from the … Continue reading →

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To the Woods-shed

Posted on December 19, 2009 by Campaign Outsider

Verrrryy interesting Friday Wall Street Journal piece headlined, “How Tiger Protected His Image.” Seems back in 2007, the National Enquirer had a scoop about Tiger’s canoodling with Florida “restaurant employee” Mindy Lawton, but spiked the exposé (the Enquirer denies this) … Continue reading →

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WSJ Shanks Tiger Woods Coverage

Posted on December 1, 2009 by Campaign Outsider

Headline in Monday’s Wall Street Journal: “Woods Speaks Out on Crash, Blaming Himself.” (Ennhh – I’m sorry, that’s wrong. But thanks for playing.) Because here’s the lede of the WSJ piece: Tiger Woods broke his silence about his driving accident … Continue reading →

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