Tag Archives: Tiger Woods

Quote o’ the Day (Jason Gay Ol’ Time Edition)

Difficulty is part of golf’s mystique; suffering is baked into the experience; exasperation part of the addiction. Humility is why golf is golf. Golf is not supposed to be always fun. If golf was supposed to be always fun, it … Continue reading

Posted in Uncategorized | Tagged , , , | 1 Comment

Tiger Woods Sallies Fourth

In its sporadic forays onto the golf course, the hardworking staff at Campaign Outsider has long desired to shoot its IQ, although we can never quite get that low. Regardless, the hardworking staff religiously watches the golfing majors, and it … Continue reading

Posted in Uncategorized | Tagged , , , , | Leave a comment

To Tee Or Not To Tee

In his book Ogilvy on Advertising, Madison Avenue macher David Ogilvy wrote: “Whenever you can, make the product itself the hero of your advertising.” Nike’s advertising, though, has always been about the hero as product. Now, with its latest Tiger … Continue reading

Posted in Uncategorized | Tagged , , , | Leave a comment

Dead Blogging The Tiger Woods Press Conference

The Tiger Woods coming out party Monday afternoon was a drama in three acts: ACT ONE: THE OPTICS a) The moustache and goatee, designed to distance the new (good!) self from the old (bad!) self. b) Five logos from the … Continue reading

Posted in Uncategorized | Tagged , , , , , , , | Leave a comment

To the Woods-shed

Verrrryy interesting Friday Wall Street Journal piece headlined, “How Tiger Protected His Image.” Seems back in 2007, the National Enquirer had a scoop about Tiger’s canoodling with Florida “restaurant employee” Mindy Lawton, but spiked the exposé (the Enquirer denies this) … Continue reading

Posted in Uncategorized | Tagged , , , , , | 5 Comments

WSJ Shanks Tiger Woods Coverage

Headline in Monday’s Wall Street Journal: “Woods Speaks Out on Crash, Blaming Himself.” (Ennhh – I’m sorry, that’s wrong. But thanks for playing.) Because here’s the lede of the WSJ piece: Tiger Woods broke his silence about his driving accident … Continue reading

Posted in Uncategorized | Tagged , , | 1 Comment