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Tag Archives: Tiger Woods
Quote o’ the Day (Jason Gay Ol’ Time Edition)
Difficulty is part of golf’s mystique; suffering is baked into the experience; exasperation part of the addiction. Humility is why golf is golf. Golf is not supposed to be always fun. If golf was supposed to be always fun, it … Continue reading
Tiger Woods Sallies Fourth
In its sporadic forays onto the golf course, the hardworking staff at Campaign Outsider has long desired to shoot its IQ, although we can never quite get that low. Regardless, the hardworking staff religiously watches the golfing majors, and it … Continue reading
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Tagged Masters, Mercury News, Phil Mickelson, Shoot My IQ, Tiger Woods
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To Tee Or Not To Tee
In his book Ogilvy on Advertising, Madison Avenue macher David Ogilvy wrote: “Whenever you can, make the product itself the hero of your advertising.” Nike’s advertising, though, has always been about the hero as product. Now, with its latest Tiger … Continue reading
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Tagged David Ogilvy, Nike, Scamlet: The Tiger Woods Story, Tiger Woods
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Dead Blogging The Tiger Woods Press Conference
The Tiger Woods coming out party Monday afternoon was a drama in three acts: ACT ONE: THE OPTICS a) The moustache and goatee, designed to distance the new (good!) self from the old (bad!) self. b) Five logos from the … Continue reading
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Tagged Ambien, Elin Woods, Jonathan Mahler, Masters, New York Times, press conference, Tiger Woods, Woods-shed
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To the Woods-shed
Verrrryy interesting Friday Wall Street Journal piece headlined, “How Tiger Protected His Image.” Seems back in 2007, the National Enquirer had a scoop about Tiger’s canoodling with Florida “restaurant employee” Mindy Lawton, but spiked the exposé (the Enquirer denies this) … Continue reading
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Tagged American Media Inc., Golf Digest, KSINO, Men's Fitness, National Enquirer, Tiger Woods
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WSJ Shanks Tiger Woods Coverage
Headline in Monday’s Wall Street Journal: “Woods Speaks Out on Crash, Blaming Himself.” (Ennhh – I’m sorry, that’s wrong. But thanks for playing.) Because here’s the lede of the WSJ piece: Tiger Woods broke his silence about his driving accident … Continue reading