Tag Archives: International Business Times

AP Says Yes, Economist Says No to Stealth Marketing

Posted on June 10, 2016 by Campaign Outsider

Two major news organizations have come to a split decision about whether to run ads in sheep’s clothing. From Brendan James’s piece in the International Business Times: Associated Press Rolls Out Native Advertising Network The Associated Press might look like … Continue reading →

Posted in Uncategorized | Tagged AP, Ashwin Sridhar, Associated Press, Brendan James, International Business Times, Paul Calouri, Sneak ADtack, The Economist, World Association of Newspapers and News Publishers | Leave a comment

Gawker Buys Into ‘Commerce Journalism’

Posted on February 5, 2013 by Campaign Outsider

New name, same old game: Turning news into newsvertising. Via the International Business Times: Gawker Media Hopes To Spur E-Commerce Revenue With ‘Commerce Journalism,’ Says Nick Denton “Your beat is helping readers buy things,” Gawker’s new job description reads. The ethical … Continue reading →

Posted in Uncategorized | Tagged Advertising Age, commerce content, commerce journalism, e-commerce, Gawker, International Business Times, newsvertising, Nick Denton, service journalism, Sneak ADtack | Leave a comment

Tag Archives: International Business Times

AP Says Yes, Economist Says No to Stealth Marketing

Gawker Buys Into ‘Commerce Journalism’

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