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New York Times Jockeys Its Way Into Native Advertising Steeplechase
Move over, BuzzFeed and Gawker. The New York Times is joining you in the branded content bakeoff. From Advertising Age: New York Times Weaves Custom Ads Into ‘Snow Fall’-Like ‘The Jockey’ ‘This Time We Learned From Our Mistakes’ “The Jockey,” The … Continue reading
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Tagged (horse)race to the bottom, Advertising Age, BMW, Buzzfeed, custom ads, Gawker, New York Times, Sneak ADtack, Snow Fall, The Jockey
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