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Author Archives: Campaign Outsider
WQOM Catholic Radio Billboard: Try ‘God Damn’
The billboard that WQOM Catholic Radio posted earlier this month has gotten the local station plenty of attention. Start with this report in the Boston Pilot: Radio station launches ‘Try God’ billboard campaign BOSTON — 1060 AM WQOM Catholic Radio is launching … Continue reading
Mixed Reviews For CNET Reviews ‘Reborn As Ads’
As the hardtracking has endlessly noted, Web publishers are on native advertising like Brown on Williamson. Example Umpteen (via Digiday): The Newest in Native: Editorial Reviews Reborn as Ads This past April, CNET senior editor Jessica Dolcourt reviewed the Samsung Galaxy S4 smartphone. … Continue reading
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Tagged CNet, CNET Replay, Digiday, Galaxy S4, Jessica Dolcourt, native advertising, Samsung, Sneak ADtack
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Quote o’ the Day (Dean Meminger Edition)
Al McGuire, Meminger’s coach at Marquette, once said he was “quicker than 11:15 Mass at a seaside resort.” From Saturday’s New York Times: Dean Meminger, Who Helped Knicks to a Title, Dies at 65 Dean Meminger, a speedy guard and … Continue reading
C.J. Chivers, Rhymes With Shivers (Syrian Rebel ‘Dark Side’ Edition)
The New York Times’s redoubtable war correspondent C.J. Chivers filed yet another riveting story on Friday’s front page. American Sees Dark Side of Syrian Rebels Matthew Schrier was helpless. An American photographer held in a rebel-controlled prison in the Syrian … Continue reading
Former Adman Elmore Leonard Gets An Ad, Man
The late great Elmore Leonard, whose writing career began at a Detroit advertising agency six decades ago, gets a nice tribute ad on the back page of Thursday’s New York Times Arts section. That went nicely with the Janet … Continue reading
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Tagged Elmore Leonard, Freaky Deaky, HarperCollins, Janet Maslin, Killshot, New York Times
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Boston Herald A Day Late, $500,000 Short On Mayoral Race
Preliminary indications are that our feisty local tabloid is taking a pass on the Boston mayoral race. The first competitive City Hall election in 20 years is apparently less important than the non-existent political career of a certain Scott Brown … Continue reading
Herald Goes Double ‘Dutch’
The Boston Herald devotes two pages today to remembrances of the great Elmore Leonard, who died yesterday at age 87. Start with the Associated Press obituary, which begins “He was the master of his genre, the Dickens of Detroit, the … Continue reading
Flash Flood Of Data Mining At The Weather Channel
Your bad hair day is good news for The Weather Channel. From the Wall Street Journal: Weather Channel Now Also Forecasts What You’ll Buy Company’s Data Helps Fine-Tune When and Where Advertisers Should Place Spots The Weather Channel knows the chance … Continue reading
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Tagged data mining, Sneak ADtack, The Weather Channel, Wall Street Journal
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Dr. Dre’s WSJ Two-Step
From our Ad/Ed Pas de Deux desk Monday’s Wall Street Journal featured this piece that reads like a press release for Beats by Dr. Dre headphones. Beats Electronics Looks to Scratch HTC The maker of the popular Beats by Dr. Dre … Continue reading
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Tagged #Newbeats, Beats by Dr. Dre, Beats Electronics, BeatsbyDre.com, Dr. Dre, HTC, New York Post, the Googletron, The Guardian, The Missus, Wall Street Journal
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Al Jazeera America Has Bad News For The Boston Herald
The hardreading staff gets four newspapers delivered to the Global Worldwide Headquarters every day: Boston Globe, Boston Herald, New York Times, Wall Street Journal. Guess which one didn’t have an ad promoting today’s launch of Al Jazeera America, the Qatar-based news … Continue reading
Campaign Outsider 