Latest in an endless series from our All Those Dollars and No Sense desk

When last we visited these precincts, a guy named Tom Blair ran a full-page four-color ad in the Times looking for the next Benjamin Franklin to run for president.

We wound up, of course, with Donald Trump.

Then again, Trump epitomizes Franklin’s statement that “We are all born ignorant, but one must work hard to remain stupid.” By that measure, Trump is just about the hardest-working man in politics.

Right on cue, a fellow named Josh Tetrick weighed in with this Times ad today.

Body copy for the tsking impaired:

Who is Josh Tetrick, you ask?

He’s the CEO of Hampton Creek, which makes vegan mayonnaise among other delicacies. According to a piece in Quartz, “Tetrick said he decided to write the letter and pay for the ad space because he felt it was his personal responsibility to speak up about an issue that has rubbed him the wrong way for months. He said he hoped it inspired others to speak up and start a dialogue with friends and colleagues.”

And how much did Tetrick pay for the ad space?

“A 2015 New York Times media kit (pdf) listed a Sunday nationwide full-pager at $193,171.”

That’s actually more than Trump himself has spent on advertising for the general election. But why get technical about it.