Well the Doc opened up the old mailbag today and here’s what poured out.
Dear Dr. Ads,
There’s a tradition of Veterans Day Sale ads that always struck me as kinda, well, cheap. But now there’s Veterans Day Ads 2.0, in which stuff gets given free to military vets.
Exhibit A: This full-page Starbucks ad from any number of newspapers.
Exhibit B: This Applebee’s full-page ad from ditto.
So is this good, Doc? Or just using vets to make money?
– Non Vet
Dear Non Vet:
That’s not the half of it. Check out this Vetapalooza of freebies . . .
Read the rest at Ask Dr. Ads.
Campaign Outsider 
During the Jimmy Kimmel Show at `11:55 or so Eastern time, there was an Applebee’s ad offering free vittles for veterans. Hereabouts, people there fore had three minutes to get to a Applebee’s and order a meal. In the mountain west and Pacific time zones, it would have been easier. Oh wait, it’s possible that the ABC-TV schedule is held back so its prime time and late night shows start at the same time as here.