The 2012 presidential ad campaigns have gone microwave so early, it’s being called September in July.
But now here’s a new wrinkle:
He’s Barack Obama and he approves this message.
That ad is the stuff of web videos posted by Super PACs or party apparatchiks, not the actual presidential candidate.
Don’t get the hardworking staff wrong: This isn’t about the content; this is about the Obama campaign doing its own wet work instead of contracting it out.
Just one more example of defining politics-as-usual down.