It’s “September in July,” reports Friday’s Politico Playbook.
“SEPTEMBER IN JULY. With CMAG’s Mitchell West: … [T]he volume of presidential advertising feels more like 60 days out … than dead-of-summer July. So we picked a hot market—… Columbus, OH—and took a look at spot counts at this point in 2012, 2008 … Not only did the spot count basically double between early July 2008, when 845 spots aired, and early July 2012, when 1,640 spots aired, but more presidential spots aired in Columbus, OH during the first 12 days of this month than during the first 12 days of September 2008…
“As of July 12, every presidential ad on the air in the Columbus market was a negative ad.”
So no surprise, here comes another TV spot from Mitt Romney (R-Outraged):
From MSNBC’s First Read:
The Romney campaign is up with another TV ad this morning fighting back on the negative attacks it’s receiving from the Obama campaign. The ad quotes Obama during his 2008 nomination acceptance speech in Denver. “Because if you don’t have any fresh ideas, then you use stale tactics to scare voters. If you don’t have a record to run on, then you paint your opponent as someone people should run from… You make a big election about small things.” The ad concludes with this screen shot: “We expect more from a president.” But remember this little rule in politics: If someone is complaining about negative TV ads, that usually means they’re working…
And, as it happens, they are.
Which means this campaign is just going to get uglier when it’s September in September.