Starbucks Is Not A Coffeehouse

It’s long been clear that Starbucks, despite its 17,651 franchises worldwide, is not just a coffeehouse chain.

It’s a lifestyle/culture brand, producing CDs, co-producing movies, publishing books, and serving as an art gallery.

Not to mention operating as a political player.

Exhibit Umpteen: This ad in Wednesday’s New York Times (and Wall Street Journal).

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The copy:

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Coffee as tornado relief.

Doing well by doing good, eh?


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