Ask Dr. Ads (Doc The Halls Edition)

See the in restauro Sneak ADtack! for further details.

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WSJ Yanks Roger Clemens Out Of Boston

Tuesday’s Wall Street Journal, like every other newspaper yesterday, reported that former Boston Red Sox pitcher Roger Clemens had been cleared of charges that he lied to Congress about using steroids during his long and storied career.

But the Journal depicted that career in a curiously edited way (via the Newseum’s Front Pages):

Really?

Toronto, New York, and Houston, but no Boston, where Clemens set just about every pitching record?

That’s just bush league.

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Thunder Can’t Take The Heat

The 2012 NBA Finals has been a series of entertaining tilts between the Oklahoma City Thunder and Miami Heat, but with the Heat now up 3-1 it’s clear that First Finals Syndrome has set in.

The Heat suffered it last year. Symptoms: a decided lack of poise and control in the waning moments of well-contested games.

Exhibit Latest from last night’s game: the brain freeze by Russell Westbrooke (who had submitted a world-class performance up to that point) when he senselessly fouled Mario Chalmers in the waning seconds of the fourth quarter.

 

Oklahoma City could still pull it out, but the hardworking staff doubts it.

Feel the Thunder next year, though.

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I Miss Lord Stanley’s Wild Rumpus

That’s all.

I’ll get past it.

Probably around the Wimbledon men’s final.

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Frank Rich Goes Nuclear

In his latest New York piece, Frank Rich recommends that the Obama campaign go full-tilt negative against Mitt Romney (R-Self Import).

Nuke ’Em

Why negative advertisements are powerful, essential, and sometimes (see “Daisy”) even artistic.

On the issue of the classic “Daisy” ad from the 1964 Johnson-Goldwater campaign, Rich has this to say:

[Obama] would be wise to seriously reexamine the history of a spot so effective that it’s the only aspect of the entire LBJ-Goldwater race that anyone remembers. The latest volume of Robert Caro’s epic life of Lyndon Johnson stops just short of the 1964 election. But last fall, Robert Mann, a journalist and historian with a relevant previous career seeped in the cauldron of Louisiana politics, got there first withDaisy Petals and Mushroom Clouds, an enterprising book meticulously reconstructing the genesis and impact of this very brief, very devastating piece of film. Mann’s account is all the more instructive when read in the context of 2012. Paradoxically, the most famous attack ad in history stands apart from many of those that followed it—including most produced today—by containing no facts or even factoids, no quotes, no argument, no image of either candidate, and not even a mention of the target’s name. And yet its power remains awesome to behold. It finished Goldwater . . .

The spot itself:

 

For a comprehensive history of the spot (although not certified by the hardworking staff), see here.

A couple of things we do know:

The Daisy ad worked because the Johnson campaign had set the scene with these ads (via Living Room Candidate):

 

And this one.

We also know the PBSainted Bill Moyers played a pivotal role in the creation of the Daisy ad, something he later came to regret.

Via Democratic Underground.com:

On Ring of Fire, David Bender told Mike Papantonio that Bill Moyers was the one who was responsible for the controversial ad, and that LBJ was completely unaware of it, until it aired. It was aired only once, but scared people so bad, that we still talk about it.

Moyers regretted it later: “We advanced the technology and the power far beyond what is desirable for political dialogue. We didn’t foresee the implications of serious messages in such an abbreviated form. Our use of the commercial was regrettable. The Frankenstein we helped to build is loose in the world.”

There’s also this exchange between Moyers and Jane Hall of the Los Angeles Times in James Twitchell’s invaluable 20 Ads That Shook the World:

Q. When you were an aide to Lyndon Johnson, did you approve the infamous “Daisy” commercial?

A. Yes I did, and I regret that we were on the first wave of the future. The ad was intended to remind voters of Johnsons prudence; it wasn’t meant to make you think that Barry Goldwater was a war monger . . .

That’s total crap. From a 2008 New York Times piece:

For raw, crushing smear power, the “Daisy” ad, made for President Lyndon Johnson’s 1964 campaign and suggesting that the election of the Republican candidate, Barry Goldwater, would mean the end of life on earth, has never quite been equaled.

That’s about right.

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It’s Good To Live In A Two-Daily Town (Biotech Edition)

Sunday’s Boston Globe put on the pom-poms for the city’s role “as a hotbed for life sciences” in advance of the Biotechnology Industry Organization convention’s opening today.

Exhibit A:

As biotech giants convene, Massachusetts stands out

Exhibit B:

Biotech talent flows Boston’s way

Exhibit C:

Some venture firms find both ideas and the money

Leave it to Monday’s Boston Herald to be the skunk at the garden party:

N.Y. gains on Boston in biotech battle

Massachusetts has added more than 4,000 life sciences jobs since Gov. Deval Patrick announced his billion-dollar initiative in 2007 — the last time Boston hosted the international BIO convention — but many say the state’s investment, $302 million so far, hasn’t generated a big enough return, and competition from other regions, especially New York, is heating up.

New York’s biotech cluster receives $1.4 billion in National Institutes of Health funding, second only to Boston, said Kristy Syndjaja, who heads the New York City Industry Transformation Department. The city is hosting a November conference featuring top Hub life science CEOs and venture capitalists.

The Big Apple is already home to the Alexandria Center for Life Science, the New York Genome Center, nine academic medical centers and 75 percent more medical students, Syndjaja said. While Boston is looking to expand its life sciences super-cluster and attract more overseas companies, New York wants to do the same as well as poach from the Hub.

Damn Yankees.

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The Making (And Faking) Of Barack Obama

From our Compare and Contrast in Clear Idiomatic English desk:

David Maraniss’s new biography, Barack Obama: The Story, has spawned any number of stories about Obama’s story of his formative years.

An excerpt from the book in the Washington Post is introduced this way (headline: “How Obama became black”):

He was too dark in Indonesia. A “hapa” child — half and half — in Hawaii. Multicultural in Los Angeles. An “invisible man” in New York. And finally, Barack Obama was black on the South Side of Chicago. This journey of racial self-discovery and reinvention is chronicled in David Maraniss’s biography, “Barack Obama: The Story,” to be published Tuesday. These excerpts trace the young Obama’s arc toward black identity, through his words and experiences, and through the eyes of those who knew him well.

Cut to: BuzzFeed’s Ben Smith-bylined (Free the Ben Smith One!) review of the book:

The Real Story Of Barack Obama

A new biography finally challenges Obama’s famous memoir. And the truth might not be quite as interesting as the president, and his enemies, have imagined.

David Maraniss’s new biography of Barack Obama is the first sustained challenge to Obama’s control over his own story, a firm and occasionally brutal debunking of Obama’s bestselling 1995 memoir, Dreams from My Father.

Maraniss’s Barack Obama: The Story punctures two sets of falsehoods: The family tales Obama passed on, unknowing; and the stories Obama made up. The 672-page book closes before Obama enters law school, and Maraniss has promised another volume, but by its conclusion I counted 38 instances in which the biographer convincingly disputes significant elements of Obama’s own story of his life and his family history.

The falsehoods center on two issues: race and identity. The Wall Street Journal’s review by ABC’s Jonathan Karl takes a more sympathetic view:

For Mr. Obama’s early years, much of what the world knows up to this point comes from his “Dreams From My Father,” published years before he ran for political office. Mr. Maraniss finds the book to be an unreliable guide to what actually happened in Mr. Obama’s early life. The book, he says, “falls into the realm of literature and memoir, not history and autobiography.” This is not a complete surprise: In the book’s introduction, the author acknowledges taking liberties—changing names and chronology and compressing multiple people into single characters for the sake of narrative flow and dramatic effect.

Not so Andrew Ferguson’s cover story in the June 18 Weekly Standard:

Self-Made Man

Barack Obama’s autobiographical fictions

(The headline writer left out the punchline: “. . . who worships his creator.” Tip o’ the pixel to either John Bright or William Cowper.)

But more to the point:

What’s dispiriting is that throughout Dreams, the moments that Obama has invented are precisely the occasions of his epiphanies—precisely those periodic aha! moments that carry the book and bring its author closer to self-discovery. Without them not much is left: a lot of lovely writing, some unoriginal social observations, a handful of precocious literary turns. Obama wasn’t just inventing himself; he was inventing himself inventing himself. It made for a story, anyway.

It’s all good reading.

And good myth-making.

See for yourself.

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John McCain Cory-Bookers Mitt Romney

First it was Newark Mayor Cory Booker on NBC’s Meet the Press sandblasting the Obama campaign’s anti-Bain Capital jihad:

 

Now comes former presidential nominee Sen. John McCain (R-Kiss My AZ) with this to say about presumptive presidential nominee Mitt Romney (R-Kick My Ass) and his Super PAC fundraising (via the Boston Globe’s AP story):

John McCain complains about big donations

WASHINGTON – Senator John McCain said in an interview posted online Friday that “foreign money’’ was helping fellow Republican Mitt Romney’s presidential hopes and singled out one of his ally’s most generous supporters.

McCain, the GOP’s 2008 presidential nominee, suggested casino developer Sheldon Adelson’s $10 million contribution to a pro-Romney super PAC, Restore Our Future, was a conduit for Adelson to use profits from properties in Macau to shape American elections. McCain also criticized the Supreme Court ruling that allows individuals and corporations to make such unlimited donations to nominally independent political action committees.

“That is a great deal of money. And, again, we need a level playing field and we need to go back to the realization that Teddy Roosevelt had: that we have to have a limit on the flow of money and that corporations are not people,’’ McCain said in an interview with PBS’s NewsHour.

The comment about corporations was a direct shot at Romney, who last year told a heckler at the Iowa State Fair that “corporations are people, my friend.’’ Romney’s critics seized on the comment as proof the wealthy candidate favored businesses over individuals.

(The hardreading staff notes that the New York Times piece on this matter did not note that connection.)

Don’t hold your breath for anonymous “John McCain is dead to us” quotes out of the Romney camp, the way Booker got done by the Obamanauts.

Republicans don’t eat their seed corn the way Democrats do.

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Call It “Funny Or Buy”

It’s not just comedy that acclaimed website Funny or Die is engaged in. It’s funny business too.

Via the Wall Street Journal:

What’s So Funny? Marketing

Comedy Website Funny or Die Makes a Business Out of Skits With Big Names

Football season may be three months away but New England Patriot Tom Brady is already drawing a crowd, thanks to an online comedy skit that doubles as a clothing ad.

In a three-minute video created by comedy website Funny or Die, the three-time Super Bowl-winning quarterback pretends to get flustered as a sporting-goods sales clerk badgers him about his Boston accent—which Mr. Brady doesn’t have. The skit has been viewed more than a million times on the site since it was posted in late May and has also been picked up by other websites such as CBSSports.com and by TV networks such as ESPN.

The video is a subtle advertisement for athletic apparel maker Under Armour Inc., (UA +4.00%) for which Mr. Brady has been a pitchman since last year. Regular visitors to Funny or Die, best known for its connection to comedian Will Ferrell, might have guessed. Since its founding in 2007, the website has become one of the go-to venues with marketers looking to create soft-sell promotions they hope will go viral.

See said video here.

And there are other comady videos:

Funny or Die created 47 branded-entertainment campaigns last year, 23% more than 2010, and has worked with big spending marketers such as General Motors Co.,(GM -0.28%), Kraft Foods Inc. (KFT -0.21%) and PepsiCo Inc. (PEP +0.30%). The website’s revenue has grown 40% to 50% in each of the past three years, to a projected $40 million in 2012, with profit expected to be in the single-digit millions, said a person familiar with the situation. That helped draw the attention of Time Warner Inc.,(TWX +2.79%) whose Turner unit last month bought a roughly 10% stake in the site for nearly $20 million, the person said.

Funny or Die “has tons of repeat business, which to me says it’s working,” says David Levy, head of sales, distribution, and sports at Turner.

Which to the hardworking staff says it’s funny or dangerous.

Originally posted at the in restauro Sneak ADtack!

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Walmart-inet Poses As Reporter

Maybe we should call it Walmole.

First the predatory retailer had a fake blogger “Walmarting Across America” to proclaim that every Walmart employee “absolutely loves to work at the store.”

Now comes “Zoe Mitchell” (via Jim Romenesko):

PR WOMAN WORKING FOR WALMART POSES AS REPORTER TO SPY ON PRO-LABOR GROUP

The woman [on the left] said she was USC student Zoe Mitchell and was interested in the plight of Walmart warehouse workers. Now we find out that “Ms. Mitchell” is actually Stephanie Harnett, a PR woman who was spying on a pro-labor group.

“Even within the PR industry it is considered horribly unethical and scandalous to pose as a reporter in order to spy for a client,” writes Gawker’s Hamilton Nolan, a former PR Week reporter. “It is not ‘fair play,’ even in the cutthroat world of Wal-Mart PR.”

It turns out that Walmart agrees with Nolan. The company tells him: “These actions were unacceptable, misleading and wrong. Our culture of integrity is a constant at Walmart and by not properly identifying herself, this individual’s behavior was contrary to our values and the way we do business.”

Or maybe we should call it Waltart.

 

Originally posted at the in restauro Sneak ADtack!

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