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- "No man but a blockhead ever wrote except for money." - Dr. Samuel Johnson
See the in restauro Sneak ADtack! for further details.
Tuesday’s Wall Street Journal, like every other newspaper yesterday, reported that former Boston Red Sox pitcher Roger Clemens had been cleared of charges that he lied to Congress about using steroids during his long and storied career.
But the Journal depicted that career in a curiously edited way (via the Newseum’s Front Pages):
Really?
Toronto, New York, and Houston, but no Boston, where Clemens set just about every pitching record?
That’s just bush league.
The 2012 NBA Finals has been a series of entertaining tilts between the Oklahoma City Thunder and Miami Heat, but with the Heat now up 3-1 it’s clear that First Finals Syndrome has set in.
The Heat suffered it last year. Symptoms: a decided lack of poise and control in the waning moments of well-contested games.
Exhibit Latest from last night’s game: the brain freeze by Russell Westbrooke (who had submitted a world-class performance up to that point) when he senselessly fouled Mario Chalmers in the waning seconds of the fourth quarter.
Oklahoma City could still pull it out, but the hardworking staff doubts it.
Feel the Thunder next year, though.
That’s all.
I’ll get past it.
Probably around the Wimbledon men’s final.
Sunday’s Boston Globe put on the pom-poms for the city’s role “as a hotbed for life sciences” in advance of the Biotechnology Industry Organization convention’s opening today.
As biotech giants convene, Massachusetts stands out
Biotech talent flows Boston’s way
Some venture firms find both ideas and the money
Leave it to Monday’s Boston Herald to be the skunk at the garden party:
N.Y. gains on Boston in biotech battle
Massachusetts has added more than 4,000 life sciences jobs since Gov. Deval Patrick announced his billion-dollar initiative in 2007 — the last time Boston hosted the international BIO convention — but many say the state’s investment, $302 million so far, hasn’t generated a big enough return, and competition from other regions, especially New York, is heating up.
New York’s biotech cluster receives $1.4 billion in National Institutes of Health funding, second only to Boston, said Kristy Syndjaja, who heads the New York City Industry Transformation Department. The city is hosting a November conference featuring top Hub life science CEOs and venture capitalists.
The Big Apple is already home to the Alexandria Center for Life Science, the New York Genome Center, nine academic medical centers and 75 percent more medical students, Syndjaja said. While Boston is looking to expand its life sciences super-cluster and attract more overseas companies, New York wants to do the same as well as poach from the Hub.
Damn Yankees.
It’s not just comedy that acclaimed website Funny or Die is engaged in. It’s funny business too.
Via the Wall Street Journal:
What’s So Funny? Marketing
Comedy Website Funny or Die Makes a Business Out of Skits With Big Names
Football season may be three months away but New England Patriot Tom Brady is already drawing a crowd, thanks to an online comedy skit that doubles as a clothing ad.
In a three-minute video created by comedy website Funny or Die, the three-time Super Bowl-winning quarterback pretends to get flustered as a sporting-goods sales clerk badgers him about his Boston accent—which Mr. Brady doesn’t have. The skit has been viewed more than a million times on the site since it was posted in late May and has also been picked up by other websites such as CBSSports.com and by TV networks such as ESPN.
The video is a subtle advertisement for athletic apparel maker Under Armour Inc., (UA +4.00%) for which Mr. Brady has been a pitchman since last year. Regular visitors to Funny or Die, best known for its connection to comedian Will Ferrell, might have guessed. Since its founding in 2007, the website has become one of the go-to venues with marketers looking to create soft-sell promotions they hope will go viral.
See said video here.
And there are other comady videos:
Funny or Die created 47 branded-entertainment campaigns last year, 23% more than 2010, and has worked with big spending marketers such as General Motors Co.,(GM -0.28%), Kraft Foods Inc. (KFT -0.21%) and PepsiCo Inc. (PEP +0.30%). The website’s revenue has grown 40% to 50% in each of the past three years, to a projected $40 million in 2012, with profit expected to be in the single-digit millions, said a person familiar with the situation. That helped draw the attention of Time Warner Inc.,(TWX +2.79%) whose Turner unit last month bought a roughly 10% stake in the site for nearly $20 million, the person said.
Funny or Die “has tons of repeat business, which to me says it’s working,” says David Levy, head of sales, distribution, and sports at Turner.
Which to the hardworking staff says it’s funny or dangerous.
Originally posted at the in restauro Sneak ADtack!
Maybe we should call it Walmole.
First the predatory retailer had a fake blogger “Walmarting Across America” to proclaim that every Walmart employee “absolutely loves to work at the store.”
Now comes “Zoe Mitchell” (via Jim Romenesko):
PR WOMAN WORKING FOR WALMART POSES AS REPORTER TO SPY ON PRO-LABOR GROUP
The woman [on the left] said she was USC student Zoe Mitchell and was interested in the plight of Walmart warehouse workers. Now we find out that “Ms. Mitchell” is actually Stephanie Harnett, a PR woman who was spying on a pro-labor group.
“Even within the PR industry it is considered horribly unethical and scandalous to pose as a reporter in order to spy for a client,” writes Gawker’s Hamilton Nolan, a former PR Week reporter. “It is not ‘fair play,’ even in the cutthroat world of Wal-Mart PR.”
It turns out that Walmart agrees with Nolan. The company tells him: “These actions were unacceptable, misleading and wrong. Our culture of integrity is a constant at Walmart and by not properly identifying herself, this individual’s behavior was contrary to our values and the way we do business.”
Or maybe we should call it Waltart.
Originally posted at the in restauro Sneak ADtack!