As the hardworking staff has noted on multiple occasions, the New York Times has for the past several years been casting hither and yon for new sources of revenue.
• The Times Journeys travel agency has offered adventures from Around the World by Private Jet: Cultures in Transformation (which came with considerable controversy) to The Canyons of the Southwest, in Deep and in Depth (which did not)
• The Times Store features chotchkes ranging from custom birthday books to NYT coffee mugs. Representative ad:
So it’s no surprise that the Grey Lady has cooked up a new offering – Meal Kits, as presented in this full-page ad.
Campaign Outsider Sweepstakes: What will be the next thing the Times tries to monetize? Best guesstimate will receive a dedicated post from the hardsweeping staff, which would, of course, be the dream of a lifetime for any of you splendid readers.