Monthly Archives: March 2012

Super PAC Mentality

Posted on March 3, 2012 by Campaign Outsider

Politico’s Morning Score on Friday tallied up the Super Tuesday spending spree of the Grand Old PACs in the Republican presidential primary: SUPER TUESDAY AIR WAR – TV, RADIO SPENDING NOW TOPS $6 MILLION: “Mitt Romney’s campaign and super PAC account … Continue reading →

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Let The $4 Billion Rumpus Begin! (Self-Serv Index™ Edition)

Posted on March 2, 2012 by Campaign Outsider

The hardworking staff has always had a soft spot for the quadrennial Shotgun Index, reflecting which presidential candidate voters would rather drive cross-country with. (Never making it into the HOV Lane: Bob Dole, Al Gore, John Kerry.) But the current … Continue reading →

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Around The World In 80 Product “Plate”ments

Posted on March 2, 2012 by Campaign Outsider

Television shows are increasingly content with branded content, as the New York Times reports: This Time the Co-Brand Makes It Into the Title AS marketers increasingly embrace branded entertainment — embedding products in the plots of television shows and movies, making … Continue reading →

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Scott Brown Joins Obama Worldwide Apology Tour

Posted on March 1, 2012 by Campaign Outsider

Massachusetts Sen. Scott Brown (R-Totally, Like, YouTubular) has inadvertently attached himself to the GOP-manufactured Bow to Foreign Dictators debate. Via techPresident: Spotted: Scott Brown Ads on YouTube Sen. Scott Brown (R-Mass.) has begun advertising his campaign online beyond Massachusetts using the Google ad … Continue reading →

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MassGOP Video HiJacks WBZ’s Williams

Posted on March 1, 2012 by Campaign Outsider

The Massachusetts Republican Party has released a web video targeting presumptive Democratic U.S. Senate candidate Elizabeth Warren: As Elizabeth Warren prepares to jet off to Hollywood tomorrow for a fundraiser with the rich and famous, the Massachusetts Republican Party today … Continue reading →

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Let The $4 Billion Rumpus Begin! (Paul Mauls Romney Edition)

Posted on March 1, 2012 by Campaign Outsider

Lately GOP presidential sort-of wannabe Ron Paul (R-It’s the Delegates, Stupid) has been depicted as Mitt Romney’s wing(nut)man, consistently attacking Ron Santorum and Newt Gingrich but not Romney. New narrative, thanks to this TV spot Paul is running in Washington … Continue reading →

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Facebook, Twitter Dump Display Ads For Sponsored Posts

Posted on March 1, 2012 by Campaign Outsider

The Problem: Virtually no one on (especially) Facebook and (also) Twitter wants to engage in commercial activity while engaging with their social media circles. The Solution: Make the ads not ads, but social media content. Via Poynter: As Facebook and Twitter … Continue reading →

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