Universal Pictures’ new release The Lorax features a major buildup and a major built-in: A marketing partnership with Mazda.
From Mediaite:
Really?! The Lorax Is Being Used To Shill For SUVs
Irony died this week when the hyper-saccharine, “rainbow-barf monstrosity” 3D-CG film adaptation of Dr. Seuss’s The Lorax announced they were partnering with Mazda to greenwash their CX-5 sport utility vehicle. Are you kidding me?
Mother Jones‘ Kate Sheppard observes that “the car is a standard fuel-injection-engine SUV” and while, “apparently better than other SUVs on the market” it still was “not that good.”
The offending ad:
Mediaite’s conclusion: Shame on everyone involved in this abomination.
Sneak ADtack! conclusion: Amen.
Originally posted on the Newer! Improveder! Sneak ADtack!
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The movie’s abomination has absolutely nothing to do with Mazda. It looks like a travesty because it has taken a wonderful little story and turned it into a massive and god-awful mess.
The Grinch was great as a half-hour TV animated movie, but was a disaster as a full-length thingy with Jim Carrey.