[Chapter Umpteenth in the ongoing Wall Street Journal/New York Times Slapfight:]

Monday’s Wall Street Journal featured this piece in the Marketplace section:

Chevron Ad Campaign Answers Critics Head-On

As Big Oil struggles to repair its image in the wake of the disastrous Gulf of Mexico oil spill,Chevron Corp. is responding head-on to industry critics.

The company’s new ads, designed to evoke anti-industry posters, feature slogans such as “Oil companies should put their profits to good use” and “It’s time oil companies get behind renewable energy.” Stamped in red are the words, “We agree.”

Sample:

Further on, the Journal piece says this:

Chevron’s ads, which will run in print, on television and online, will initially target Washington and San Francisco, but will eventually appear throughout the U.S. and overseas.

“Eventually” apparently means “today” in WSJspeak, since Monday’s New York Times featured two full-page ads from the Chevron campaign.

Maybe it’s time for a name change: The Wall Street Juvenal.

(With apologies to the great Roman poet Juvenal, who would make mincemeat out of our tempora, our mores.)