After 1) morphing the Wall Street Journal from a knockout financial daily into a reasonably interesting general-interest newspaper; 2) launching a glossy WSJ. (don’t forget the period) magazine; and 3) bankrolling a WSJ New York Metro section (in hopes of bankrupting the other Big Town broadsheet) . . .
Rupert Murdoch’s latest brainchild is WSJ Weekend, designed to compete with the Sunday edition of the New York Times, the paper Murdoch wants to either a) own, or b) obliterate.
The WSJ new stand-alone features a book review insert and a lifestyle section “[that] will include coverage of travel, fashion, wine and food, among other topics,” according to a Times report.
We’ll see who in the end gets to say, “And I only am alone escaped to tell thee.”