Let the wild smartphone rumpus begin.
Google has just jumped into the pool, launching its own branded cellphone, Nexus One, after leasing its Android smartphone technology to no less than 32 wireless carriers – Verizon, Sprint, and T-Mobile among them.
Regardless of those partnerships, Google is going the Nexus One route wireless-less, as the Wall Street Journal notes (subscription required).
Google is also going up against a tough smartphone marketplace: According to the WSJ, BlackBerry (aka CrackBerry) currently occupies roughly half of the smartphone category; iPhone has roughly a quarter.
(Close captioned for the math-impaired: BlackBerry has twice the market share of iPhone.)
But iPhone has twice the share of mind..
True, BlackBerry has a very expensive – and, I suspect, ineffective since it doesn’t show the device itself – “All You Need Is Love” ad campaign running right now (examples here).
But these days, all you need is buzz. And iPhone’s got it.
Google needs to get it if the search giant wants to be a smartphone player.