New grist for the mill (via the Center for Media Research):
Social Login Preferred to Site Registration
According to the Janrain Social Identity study, conducted by Blue Research, consumer frustration at being asked to register on a website continues to grow, and almost eight in ten people want social login to be offered as an alternative.
That is to say, 80% would apparently rather provide a verified identity (mostly through Facebook) than have the option of creating a new identity, including pseudonyms.
A new front in the nym wars.
Which, if you believe this survey, Facebook seems to be winning.