Tag Archives: Chase

NBC Chases ‘Greedwashing’ Bucks

Posted on December 12, 2011 by Campaign Outsider

Raise your hand if you watched the American Giving Awards Saturday night. Didn’t think so. The program ran on NBC except it wasn’t a program so much as a promo for JPMorgan Chase, which financed and sponsored it. All they needed was … Continue reading →

Posted in Uncategorized | Tagged American Giving Awards, Chase, JPMorgan Chase Foundation, Lisa Graves, MagritteWorld, NBC, New York Times, PR Watch, Sneak ADtack, TV by the Numbers | 3 Comments

Accent On Product Placement

Posted on August 31, 2011 by Campaign Outsider

The two major Spanish-language television networks are introducing telenovel-ads, product placement inside their extremely popular bodice-rippers like Telemundo’s “Mi Corazón Insiste.” But the marketing comes with a twist, the New York Times reports: While the idea of product placement, or as marketers … Continue reading →

Posted in Uncategorized | Tagged "Mi Corazón Insiste", bodice-rippers, branded entertainment, Chase, New York Times, Product placement, Telemundo, telenovel-ads, telenovelas | Leave a comment

Tag Archives: Chase

NBC Chases ‘Greedwashing’ Bucks

Accent On Product Placement

Email Subscription

Twitter Updates

Archives

Archives