It’s Good To Live In A Two-Daily Town (Herald’s Front Page A Cat-astrophe)

Today’s Page One is classic Boston Herald (via the Newseum’s Today’s Front Pages):

 

Read the rest at IGTLTDT.

 

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It’s Good To Live In A Two-Daily Town (Our Condolences To Joe Fitzgerald)

The hardreading staff has had its differences with Boston Herald columnist Joe Fitzgerald over the years, but we have only sadness over the loss of his beloved wife, Carol.

From Jessica Heslam’s lovely tribute in today’s Herald:

‘I can’t imagine a better marriage’

For Herald columnist Joe Fitzgerald, she “swept” him off his feet.

She was home from college for the summer, working at a hamburger joint, when he first laid eyes on her in St. Johnsbury, Vt. — where he’d landed his first newspaper job at the Caledonian-Record.

“I can still remember now, the first time I saw her,” Fitzgerald recalled yesterday. “I was watching her from a little distance but just the way she smiled and her easygoing way — I thought, ‘Wow. This is one classy lady.’ ”

Carol Fitzgerald remained classy throughout the rest of her life . . .

 

Read the rest at IGTLTDT.

 

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Free The Missus One!

All of a sudden, the Missus has been getting lash notes from outfits that have no business nagging her.

Exhibit A:

This letter from NSTAR hectoring her about our electricity usage:

First of all: What of it?

Second of all: We’re wondering if the neighbors are hijacking our electric lines.

Exhibit B:

This mailer from MoveOn.org Civic Action:

First of all: They’re wrong about the Missus’s voting record.

Second of all: What of it?

From ABC’s The Note:

MOVE ON LAUNCHES NEW VOTER TURNOUT INITIATIVE. A  source with MoveOn.org Civic Action tells The Note that the group is announcing today “that it has upped its voter turnout game with an innovative new concept — the Vote Score — that it expects will result in hundreds of thousands of additional progressive votes this year.  Over the next few days, 12 million potential voters in key states and in key districts will learn their Vote Scores when they receive Voter Report Cards in the mail. Each Voter Report Card tells the recipient how often he or she has voted in the past five elections, and also how that record stacks up against the neighborhood average.  MoveOn will also run provocative online ads to call attention to the Vote Score concept and to challenge potential voters to improve their scores. The MoveOn ad campaign will be viewed tens of millions of times by progressive potential voters in presidential swing states prior to Election Day.

Memo from the Missus: MYOB!!!!!

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It’s Good To Live In A Two-Daily Town (Circulation Disputation Edition)

There’s no bigger story for the local dailies than their circulation figures, and, boy, do the two tell different tales today.

Boston Herald:

Herald sees readership spike

The reach of the Boston Herald is greater than ever before as the brand of its quality journalism is showing strong growth across digital platforms.

The numbers tell the story . . .

 

Well, actually they don’t. Read the rest at IGTLTDT.

 

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It’s Good To Live In A Two-Daily Town (Scott Brown ‘Certainly’ Dodges Final Debate With Elizabeth Warren)

Yesterday Scott Brown (R-I’ll Only Debate Hurricane Sandy) cancelled his fourth and final debate with challenger Elizabeth Warren (D-Hurricane Liz), after saying that “the two candidates will ‘certainly’ have the debate before Election Day, if not Tuesday, then later in the week,” according to the Associated Press (via WBUR).

Cut to today’s Boston Globe . . .

Read the rest at IGTLTDT.

 

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Swing State Newspapers Turn On Barack Obama

From our Not Good News desk

Two prominent swing state newspapers that endorsed Barack Obama in 2008 have swung Mitt Romney’s way in the past few days.

First up: The Des Moines Register.

From the LA Times:

Des Moines Register endorses Romney, ending Democratic streak

LAND O’ LAKES, Fla. — The Des Moines Register endorsedMitt Romney on Saturday night, breaking a decades-long streak of backing Democrats for president in a state that launched President Obama‘s 2008 election.

The paper, the largest in Iowa, wrote that the top priorities in the election must be reviving the economy, spurring job growth and moving toward a balanced budget and reducing the deficit.

“Which candidate could forge the compromises in Congress to achieve these goals? When the question is framed in those terms, Mitt Romney emerges the stronger candidate,” the paper wrote, citing Romney’s achievements as Massachusetts governor, a business leader and turning around the 2002 Olympics. “Romney has made rebuilding the economy his No. 1 campaign priority — and rightly so.”

The Register editorial:

The Des Moines Register endorsement: Mitt Romney offers a fresh economic vision

Ten months ago this newspaper endorsed former Massachusetts Gov. Mitt Romney for the Republican nomination for president. An overarching consideration was which of the party’s candidates could we see occupying the White House, and there was no question that Romney was qualified for the job.

Now, in the closing days of the general election campaign, the question is which of the two contenders deserves to be the next president of the United States.

Both President Barack Obama and Governor Romney are superbly qualified. Both are graduates of the Harvard University Law School who have distinguished themselves in government, in public service and in private life. Both are devoted husbands and fathers.

American voters are deeply divided about this race. The Register’s editorial board, as it should, had a vigorous debate over this endorsement. Our discussion repeatedly circled back to the nation’s single most important challenge: pulling the economy out of the doldrums, getting more Americans back in the workforce in meaningful jobs with promising futures, and getting the federal government on a track to balance the budget in a bipartisan manner that the country demands.

Which candidate could forge the compromises in Congress to achieve these goals? When the question is framed in those terms, Mitt Romney emerges the stronger candidate.

Piling on: The Nashua Telegraph.

From NH Journal:

HELL FREEZES OVER – In a stunning turn of events, the Nashua Telegraph has endorsed Republican Mitt Romney in his bid for the presidency.  Four years ago, the paper endorsed Barack Obama with ‘little hesitation.’  Now, they’re choosing a different route, and do so in highlighting Romney’s success-laden career, as opposed to President Obama’s record.  They don’t let the Obama campaign off easy either, writing, “True leaders also don’t wait until two weeks before Election Day – in the form of a 20-page booklet, no less – to lay out a specific agenda for the next four years. Coupled with the negative tenor of the campaign, that merely confirms the president and his strategists felt that attacking Romney’s agenda was more politically expedient than releasing one of their own.”

The Telegraph editorial:

Mitt Romney for president

Four years ago, with little hesitation, we endorsed then-Sen. Barack Obama to become the 44th president of the United States, saying it was a time for “new leadership, a new approach to governing, a new way of conducting the people’s business.”

So the basic question facing The Telegraph editorial board when it met last week came down to this: Did the former Illinois senator do enough to live up to those admittedly high expectations to warrant a second term?

After several hours of spirited debate, not unlike conversations taking place in kitchens and living rooms across America, we reached a consensus that he had not. Perhaps more importantly, when we identified the key challenges facing the nation – jobs, the economy and the national debt – we concluded he was not the best candidate to meet them.

That person is former Massachusetts Gov. Mitt Romney, and we hereby endorse him to become the 45th president of the United States.

Not Good News for Barack Obama. Not good at all.

 

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Buster Posey Is The New Derek Jeter

From Peter Abraham’s piece in Tuesday’s Boston Globe:

Buster Posey the catch-all to success of Giants

He handled bat, and the pitchers

DETROIT — Buster Posey hugged Sergio Romo, because catchers are supposed to hug their pitchers when they win the World Series. Then he held the baseball aloft and looked for his manager, Bruce Bochy.

Posey, the 25-year-old leader of the San Francisco Giants, wanted to get the ball in responsible hands before one of his hirsute teammates wrestled it away.

Even in a moment of wild celebration on Sunday night, Posey was determined to do the right thing.

“I gave it to Boch. I’ll let him make the decision what he does with it,” Posey said on Sunday night after the Giants beat the Detroit Tigers, 4-3, in 10 innings to sweep the World Series.

Perhaps Bochy should have given the ball right back. Posey deserved some kind of award.

As Abraham points out, Posey was coming off an MVP regular season and drove in nine runs in 16 postseason games while “also [handling] a pitching staff that had a 2.88 earned run average in the postseason as the Giants won their second title in three seasons.”

And here’s the Jeter connection:

With two World Series titles in his first three full seasons in the majors, Posey is becoming the Derek Jeter of his generation. Like Jeter, Posey was the Rookie of the Year and won the Series in his first season.

Then came a second title in the third season. Jeter was 24 when the Yankees swept the Padres in 1998.

Like Jeter was — and still is — Posey is a remarkably composed player with the ability to bring together a clubhouse full of diverse characters. Jeter leads from shortstop, Posey from behind the plate.

Coincidentally, from Tuesday’s New York Times:

Buster Posey, the Champions’ Champion

Buster Posey has played two healthy seasons in the major leagues. Both ended with him squeezing a third strike to end the World Series, then romping out to the mound to embrace his pitcher.

This is not how baseball works, especially now, with 10 teams in the playoff field. At 25 years old, Posey, the San Francisco Giants’ catcher, has won as many championships as Christy Mathewson, Willie Mays, Willie McCovey, Juan Marichal and Barry Bonds — combined. These are glory days for his franchise.

“I know guys play their whole career and don’t get to experience what I’ve experienced twice,” Posey said Sunday night, in a hallway outside the Giants’ clubhouse at Comerica Park. “And I don’t take it for granted.”

Nor do the San Francisco Giants take Posey for granted.

Posey is the cornerstone of the franchise. He is the fulcrum, the cleanup hitter for the offense and, as catcher, a leader of the pitching staff. Giants people talk about Posey the way Yankees people talk about Derek Jeter, who also won two World Series in his first three seasons. His leadership enhances his skills.

“It’s rare to have, at that age, somebody so thoughtful that everybody can rally around,” said Larry Baer, the Giants’ chief executive. “Even for somebody with big numbers, it usually takes a while for him to get the respect. But Buster Posey has grabbed this clubhouse by storm in ways that are hard to imagine for somebody that’s been in the majors three years.”

Not to mention somebody who only hit .200 in the postseason.

But Posey made his hits count. Which is exactly why he does too.

 

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State-of-the-Cuisinart Marketing (III): Mercedes-Benz Drives Content At The Atlantic

From our Native Advertising desk

Advertising Age is on the branded content beat like Brown on Williamson.

Exhibit A:

Native Advertising: Media Savior or Just the New Custom Campaign?

Publishers and Marketers Seek Solutions Beyond the Traditional Display Ads

If you’re having trouble seeing past the glare emanating from some of your favorite websites these days, it might be the “new” shiny monetization method that carries one of the following labels: native advertising, custom content, sponsored content, branded content, content marketing or perhaps the very latest: collaborative content.

While there are varying definitions of each, the underlying thesis beneath them all is that web readers, viewers and social-network users are more likely to respond positively to marketing tactics that don’t look like advertising and instead take the form of the rest of the content on the website or platform. On Twitter, that means promoted accounts and tweets; on Facebook, sponsored stories. And on media properties, that amounts to written, video or image-rich posts that look a lot like the editorial content on the site and which would make proponents of church-and-state divides between advertising and editorial departments cringe.

And at TheAtlantic.com, that amounts to Mercedes-Benz in the driver’s seat . . .

Read the rest at Sneak Adtack.

 

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It’s Good To Live In A Two-Daily Town (Brown/Warren Debate And Ditch)

So the fourth and final debate between Sen. Scott Brown (R-I’ll Only Debate Sandy) and challenger Elizabeth Warren (D-Okay Then) is officially off. But, as usual, the local dailies have very different versions of the debatement . . .

Read the rest at IGTLTDT.

 

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That’s Just So Mean! (Elizabeth Warren Frowny-Face Edition)

Massachusetts Sen. Scott Brown (R-I’ll Only Debate Sandy) has a new TV spot that compares-and-contrasts his record with challenger Elizabeth Warren’s.

 

Not surprisingly, the spot features the Most Unflattering Photo of Elizabeth Warren Ever:

Hey – all’s fair in love and politics, yeah?

But, really – does this reflect well on Mr. Nice Scott?

The hardflinching staff thinks not.

 

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