Today’s Page One is classic Boston Herald (via the Newseum’s Today’s Front Pages):
Read the rest at IGTLTDT.
Today’s Page One is classic Boston Herald (via the Newseum’s Today’s Front Pages):
Read the rest at IGTLTDT.
The hardreading staff has had its differences with Boston Herald columnist Joe Fitzgerald over the years, but we have only sadness over the loss of his beloved wife, Carol.
From Jessica Heslam’s lovely tribute in today’s Herald:
‘I can’t imagine a better marriage’
For Herald columnist Joe Fitzgerald, she “swept” him off his feet.
She was home from college for the summer, working at a hamburger joint, when he first laid eyes on her in St. Johnsbury, Vt. — where he’d landed his first newspaper job at the Caledonian-Record.
“I can still remember now, the first time I saw her,” Fitzgerald recalled yesterday. “I was watching her from a little distance but just the way she smiled and her easygoing way — I thought, ‘Wow. This is one classy lady.’ ”
Carol Fitzgerald remained classy throughout the rest of her life . . .
Read the rest at IGTLTDT.
All of a sudden, the Missus has been getting lash notes from outfits that have no business nagging her.
Exhibit A:
This letter from NSTAR hectoring her about our electricity usage:
First of all: What of it?
Second of all: We’re wondering if the neighbors are hijacking our electric lines.
Exhibit B:
This mailer from MoveOn.org Civic Action:
First of all: They’re wrong about the Missus’s voting record.
Second of all: What of it?
From ABC’s The Note:
MOVE ON LAUNCHES NEW VOTER TURNOUT INITIATIVE. A source with MoveOn.org Civic Action tells The Note that the group is announcing today “that it has upped its voter turnout game with an innovative new concept — the Vote Score — that it expects will result in hundreds of thousands of additional progressive votes this year. Over the next few days, 12 million potential voters in key states and in key districts will learn their Vote Scores when they receive Voter Report Cards in the mail. Each Voter Report Card tells the recipient how often he or she has voted in the past five elections, and also how that record stacks up against the neighborhood average. MoveOn will also run provocative online ads to call attention to the Vote Score concept and to challenge potential voters to improve their scores. The MoveOn ad campaign will be viewed tens of millions of times by progressive potential voters in presidential swing states prior to Election Day.
Memo from the Missus: MYOB!!!!!
There’s no bigger story for the local dailies than their circulation figures, and, boy, do the two tell different tales today.
Herald sees readership spike
The reach of the Boston Herald is greater than ever before as the brand of its quality journalism is showing strong growth across digital platforms.
The numbers tell the story . . .
Well, actually they don’t. Read the rest at IGTLTDT.
Yesterday Scott Brown (R-I’ll Only Debate Hurricane Sandy) cancelled his fourth and final debate with challenger Elizabeth Warren (D-Hurricane Liz), after saying that “the two candidates will ‘certainly’ have the debate before Election Day, if not Tuesday, then later in the week,” according to the Associated Press (via WBUR).
Cut to today’s Boston Globe . . .
Read the rest at IGTLTDT.
From Peter Abraham’s piece in Tuesday’s Boston Globe:
Buster Posey the catch-all to success of Giants
He handled bat, and the pitchers
DETROIT — Buster Posey hugged Sergio Romo, because catchers are supposed to hug their pitchers when they win the World Series. Then he held the baseball aloft and looked for his manager, Bruce Bochy.
Posey, the 25-year-old leader of the San Francisco Giants, wanted to get the ball in responsible hands before one of his hirsute teammates wrestled it away.
Even in a moment of wild celebration on Sunday night, Posey was determined to do the right thing.
“I gave it to Boch. I’ll let him make the decision what he does with it,” Posey said on Sunday night after the Giants beat the Detroit Tigers, 4-3, in 10 innings to sweep the World Series.
Perhaps Bochy should have given the ball right back. Posey deserved some kind of award.
As Abraham points out, Posey was coming off an MVP regular season and drove in nine runs in 16 postseason games while “also [handling] a pitching staff that had a 2.88 earned run average in the postseason as the Giants won their second title in three seasons.”
And here’s the Jeter connection:
With two World Series titles in his first three full seasons in the majors, Posey is becoming the Derek Jeter of his generation. Like Jeter, Posey was the Rookie of the Year and won the Series in his first season.
Then came a second title in the third season. Jeter was 24 when the Yankees swept the Padres in 1998.
Like Jeter was — and still is — Posey is a remarkably composed player with the ability to bring together a clubhouse full of diverse characters. Jeter leads from shortstop, Posey from behind the plate.
Coincidentally, from Tuesday’s New York Times:
Buster Posey, the Champions’ Champion
Buster Posey has played two healthy seasons in the major leagues. Both ended with him squeezing a third strike to end the World Series, then romping out to the mound to embrace his pitcher.
This is not how baseball works, especially now, with 10 teams in the playoff field. At 25 years old, Posey, the San Francisco Giants’ catcher, has won as many championships as Christy Mathewson, Willie Mays, Willie McCovey, Juan Marichal and Barry Bonds — combined. These are glory days for his franchise.
“I know guys play their whole career and don’t get to experience what I’ve experienced twice,” Posey said Sunday night, in a hallway outside the Giants’ clubhouse at Comerica Park. “And I don’t take it for granted.”
Nor do the San Francisco Giants take Posey for granted.
Posey is the cornerstone of the franchise. He is the fulcrum, the cleanup hitter for the offense and, as catcher, a leader of the pitching staff. Giants people talk about Posey the way Yankees people talk about Derek Jeter, who also won two World Series in his first three seasons. His leadership enhances his skills.
“It’s rare to have, at that age, somebody so thoughtful that everybody can rally around,” said Larry Baer, the Giants’ chief executive. “Even for somebody with big numbers, it usually takes a while for him to get the respect. But Buster Posey has grabbed this clubhouse by storm in ways that are hard to imagine for somebody that’s been in the majors three years.”
Not to mention somebody who only hit .200 in the postseason.
But Posey made his hits count. Which is exactly why he does too.
From our Native Advertising desk
Advertising Age is on the branded content beat like Brown on Williamson.
Exhibit A:
Native Advertising: Media Savior or Just the New Custom Campaign?
Publishers and Marketers Seek Solutions Beyond the Traditional Display Ads
If you’re having trouble seeing past the glare emanating from some of your favorite websites these days, it might be the “new” shiny monetization method that carries one of the following labels: native advertising, custom content, sponsored content, branded content, content marketing or perhaps the very latest: collaborative content.
While there are varying definitions of each, the underlying thesis beneath them all is that web readers, viewers and social-network users are more likely to respond positively to marketing tactics that don’t look like advertising and instead take the form of the rest of the content on the website or platform. On Twitter, that means promoted accounts and tweets; on Facebook, sponsored stories. And on media properties, that amounts to written, video or image-rich posts that look a lot like the editorial content on the site and which would make proponents of church-and-state divides between advertising and editorial departments cringe.
And at TheAtlantic.com, that amounts to Mercedes-Benz in the driver’s seat . . .
Read the rest at Sneak Adtack.
So the fourth and final debate between Sen. Scott Brown (R-I’ll Only Debate Sandy) and challenger Elizabeth Warren (D-Okay Then) is officially off. But, as usual, the local dailies have very different versions of the debatement . . .
Read the rest at IGTLTDT.
Massachusetts Sen. Scott Brown (R-I’ll Only Debate Sandy) has a new TV spot that compares-and-contrasts his record with challenger Elizabeth Warren’s.
Not surprisingly, the spot features the Most Unflattering Photo of Elizabeth Warren Ever:
Hey – all’s fair in love and politics, yeah?
But, really – does this reflect well on Mr. Nice Scott?
The hardflinching staff thinks not.