First, let’s stipulate that Donald Trump is the least self-aware U.S. president since post-stroke Woodrow Wilson.

Let’s also stipulate that the Cheeto-in-Chief is more transactional than your neighborhood ATM. As one observer noted, Trump has no standards and no principles – just context.

Even so, this small-space (one-ninth of a page) Trump Hotels ad in yesterday’s Wall Street Journal is about as tin-eared as you can get.

Always keep the big picture in mind?

That, by definition, requires a mind.

Which, given the evidence, Donald Trump is decidedly out of.