Yesterday’s New York Times yielded a bumper crop of full-page advocacy ads.
There was this ADL ad on page 11.
And this ad from a boatload of human-rights and faith-based groups on page 17.
But it was this ad on page 21 that went straight to our All Those Dollars and No Sense desk.
The ad was paid for by Brett M. Kingstone, CEO of Orlando-based Max King Realty, LLC, who railed against government-funded “corporate welfare deals” in Jarred Schenke’s Bisnow Atlanta piece last year.
Now he’s all about a full-throated defense of capitalism. And his Times ad struck the headscratching staff as bizarre enough to merit a readable reproduction in full.
Not surprisingly, the reaction in the Twitterverse was equally headscratchy.
Memo to Brett M. Kingstone: Next time, just set your $120,000 on fire.
I reached out to him on LinkedIn. Here’s the exchange. Should we pursue?
Jason Mandell
MONDAY
6:32 PM
Subject: NY Times ad
Hey Brett, saw your ad in the Sunday Times. I’m doing a research project on people who are some combination of batshit crazy and/or evil. Can I interview you?
TODAY
Brett Kingstone sent the following message at 8:19 AM
8:19 AM
Yes any time Jason.
I certainly qualify for crazy but I doubt you will conclude I am evil after speaking with me…
Sent from my iPhone
Brett Kingstone
CEO
Max King Holding Company,LLC
Kingstone Family Holding Company, LLC
Kingstone@maxkingrealty.com
OFFICE: 407-451-1000
I reached out to him on LinkedIn and he graciously wrote aback. Here’s the exchange below. Should we pursue???:
Jason Mandell
MONDAY 6:32 PM
Subject: NY Times ad
Hey Brett, saw your ad in the Sunday Times. I’m doing a research project on people who are some combination of batshit crazy and/or evil. Can I interview you?
TODAY
Brett Kingstone sent the following message at 8:19 AM
8:19 AM
Yes any time Jason.
I certainly qualify for crazy but I doubt you will conclude I am evil after speaking with me…
Sent from my iPhone
Brett Kingstone
CEO
Max King Holding Company,LLC
Kingstone Family Holding Company, LLC
Kingstone@maxkingrealty.com
OFFICE: 407-451-1000
Could be fun, Jason. Whatcha got in mind?
well I suppose we, or more credibly, you, should interview him. It could be enlightening. Email me at jasonlmandell@gmail.com.