. . . and onto a can of its beer.

Maybe we should take a step back. Blue Point Brewing Company is a craft beer subsidiary of Anheuser-Busch that says it’s “constantly inspired by the coastal spirit of Patchogue [N.Y.] and the hard-working people who keep it alive. We channel this dockside lifestyle into our innovative beers, brewed with ingredients like local oyster shells, beach plums, and seaweed.”

Okaaay. But that’s not even the most unusual thing about Blue Point right now. The most unusual thing is this full-page ad that ran in yesterday’s New York Times.

Body copy:

And here’s the chaser:

The hardworking staff says, Go for the can.