The Battle of the Blades between longtime category leader Gillette and upstart razor maker Harry’s went full-page boogie in yesterday’s New York Times.
First up: This Gillette ad on A7.
The Harry’s ad (back page of the Sunday Styles section) interestingly skipped its razor’s edge – lower prices – and instead focused on the company’s new gender-neutral parental leave policy as related by new parent and Harry’s co-founder Andy Katz-Mayfield.
Regardless, Gillette is clearly feeling the razor burn from a host of new competitors. So expect more price shaving in the coming days.