Gillette and Harry’s Cross Blades in Sunday’s New York Times

The Battle of the Blades between longtime category leader Gillette and upstart razor maker Harry’s went full-page boogie in yesterday’s New York Times.

First up: This Gillette ad on A7.

 

The Harry’s ad (back page of the Sunday Styles section) interestingly skipped its razor’s edge – lower prices – and instead focused on the company’s new gender-neutral parental leave policy as related by new parent and Harry’s co-founder Andy Katz-Mayfield.

Mazel tov!

Regardless, Gillette is clearly feeling the razor burn from a host of new competitors. So expect more price shaving in the coming days.

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