From our never-ending All Those Dollars and No Sense series

Elon Musk, celebrated electric carhop and fledgling space cadet, generally gets positive press – except for yesterday, when this full-page ad appeared in four daily newspapers.

Close-up for the body copy impaired:

And who exactly is this Doug Derwin, the moneybags behind all the Musk ratting? CNN’s Jackie Wattles has that story.

Why there was an anti-Elon Musk ad in your Sunday paper

A full-page ad in the Sunday editions of the Washington Post and The New York Times urged Tesla CEO Elon Musk to “dump Trump.”

The ads were paid for by a startup investor named Doug Derwin. The longtime Silicon Valley resident told CNNMoney he shelled out $400,000 to run ads in the Times and the Post, as well as the San Francisco Chronicle and the San Jose Mercury News.

It’s the latest step in Derwin’s $1 million bid to convince Musk he’s failing environmentalists. He calls it “Elon Dump Trump.”

Here’s another step: Derwin’s Hat Tweet Challenge on Twitter.

Every movement needs headwear, eh?

Make America Hat Again!