First in a series from our Wait, What? desk
The hardwrinkling staff gets the whole cosmetic surgery thing, especially for those in the media spotlight.
But sometimes you get the (non-Botox) feeling that the makeovers have gone too far.
Exhibit A: Yahoo! News (Face) Katie Couric, who’s currently appearing in the CDC’s Screen for Life colorectal campaign, which features this PSA.
Really?
That’s Katie Couric?
Actually, that’s the Katie Couric template.
Which is probably as close as we’ll ever get to her.
Campaign Outsider 
I believe that photo is actually her likeness but photographed at the Madame Tussaud wax museum.
Nah – the Madame does better work, Bill.
Do you REALLY want to say something like that?
What does CEO of Campaign Outsider have to say about Madam’s work?
There’s no CEO, Mudge – we’re a collective. I thought you knew that.
I think that the photo looks like a 12 year old girl on an adult body. Shameful!
Katie wishes, eh?
Please watch your use of “Madame” versus “Madam” int he comments above, as there is a difference…and an implication!