From Sunday’s New York Times Styles section.
Several questions for the fine folks at Céline:
1) What the hell are you thinking?
2) How many readers of the Times do you think will recognize Didion?
3) How many of them will give a damn she’s in a Céline ad?
So, to recap:
A high-end retailer uses a low-recognition author to promote an image that might – or might not – resonate with the over-80 set. (Not that there’s anything wrong with them.)
But in the New York Times? On Sunday? At those advertising rates?
To us, that’s Slouching Towards Bellevue.
Sixth floor, psychiatric ward.