Benjamin Moore Paints the Olde Towne Boston Red

. . . and Green Monster, Boston Blue, Baseline White and Foul Pole Yellow.

From MediaPost’s Out to Launch:

NEW! Red Sox Fans, Rejoice. Benjamin Moore Launches Fenway Collection With Colors Like Boston Redbenjaminmoore

Benjamin Moore is the official paint of the infamous Green Monster at Fenway Park. Now, Boston Red Sox fans can give their own homes a Green Monster flair with the Fenway Collection, made and sold locally in Milford, Mass . . . Supporting the paint line is a TV spot, online video and microsite, MonsterEverywhere.com.

The spot:

 

Yeah, that works fine. The microsite is here, and “[f]or every gallon sold of the Fenway Collection, Benjamin Moore will help renovate youth league ballparks in the Boston area, as seen in this online video.” It shows the paintmaker renovating a ballfield in West Roxbury.

Smart marketing all around.

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One Response to Benjamin Moore Paints the Olde Towne Boston Red

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