. . . and Green Monster, Boston Blue, Baseline White and Foul Pole Yellow.
From MediaPost’s Out to Launch:
Benjamin Moore is the official paint of the infamous Green Monster at Fenway Park. Now, Boston Red Sox fans can give their own homes a Green Monster flair with the Fenway Collection, made and sold locally in Milford, Mass . . . Supporting the paint line is a TV spot, online video and microsite, MonsterEverywhere.com.
Yeah, that works fine. The microsite is here, and “[f]or every gallon sold of the Fenway Collection, Benjamin Moore will help renovate youth league ballparks in the Boston area, as seen in this online video.” It shows the paintmaker renovating a ballfield in West Roxbury.
Smart marketing all around.