That’s Just So Mean! (Katie Couric Edition)

From today’s New York Post (via Pew Research Daily Media Briefing):

Katie Couric’s demographic might not make it to Yahoo!

Couric speaks at panel for "Katie" during Disney/ABC Television Group portion of Television Critics Association Summer press tour in Beverly Hills in this file photo

It’s easy to see what Katie Couric sees in Yahoo! as she becomes its global anchor. She is bidding to become the biggest star on the Internet.

But what’s in it for Yahoo?

The company is rolling the dice that Couric, who became America’s Sweetheart at NBC’s “Today” in the 1990s, can give ample glamour and star power to Marissa Mayer’s reboot.

Problem is, Couric, 56, skews older than the demographic of 18- to 34-year-olds that companies covet.

Clearly, that’s not Couric’s only problem. But there’s no need to rub it in.

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5 Responses to That’s Just So Mean! (Katie Couric Edition)

  1. Curmudgeon says:

    Aw, go ahead, rub it in.

    Her “like me because I’m cute” shtick grated way beck when she started and hasn’t improved since.

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