Katie Couric’s demographic might not make it to Yahoo!
It’s easy to see what Katie Couric sees in Yahoo! as she becomes its global anchor. She is bidding to become the biggest star on the Internet.
But what’s in it for Yahoo?
The company is rolling the dice that Couric, who became America’s Sweetheart at NBC’s “Today” in the 1990s, can give ample glamour and star power to Marissa Mayer’s reboot.
Problem is, Couric, 56, skews older than the demographic of 18- to 34-year-olds that companies covet.
Clearly, that’s not Couric’s only problem. But there’s no need to rub it in.