Well the Doc opened the old mailbag today and here’s what poured out.
Dear Dr. Ads,
I was reading the New York Times on (Black) Friday when I came across this full-page ad:
That’s a real head scratcher, isn’t it, Doc? They’re saying we don’t want you to buy our clothes, we want you to . . . have bought our clothes.
Does that make any sense? What kind of business are these people in?
– L.L.B.
Dear L.L.B.,
Yeah, the Boston Globe ran the four-color version of the ad, where the jacket looks even funkier . . .
Read the rest at Ask Dr. Ads.
Campaign Outsider 
While Patagonia clothing used to be decent, good even, the best quality stuff always seemed to come with an Eastern Mountain Sports label.
Take your word for it, Mudge. I’m a lover of the Great Indoors.