Well the Doc opened the old mailbag today and here’s what poured out.

Dear Dr. Ads,

I saw this full-page ad in Thursday’s New York Times:

You have the control?

What are you going to do with it?

#DieselReboot?

What’s going on here, Doc?

– Low Octane

Dear Low Octane,

What’s going on is a reinvention of Diesel’s brand image with a social-media twist. As blogger Nik Thakkar writes on Karl Is My Uncle . . .

Read the rest at Ask Dr. Ads.