The hardsaving staff recently noted the new Own your tomorrow print ad from Charles Schwab (rough translation: Don’t talk to Chuck. You’re on your own).
Now comes the TV spot, whose visuals – minus the Mt. Rushmore shots of the old man – could be for anything from life insurance to Adelphi University :
We especially like the whole “getting involved, staying engaged” motif.
Translation: You lost money? It’s your fault.
Very smart.
Shouldn’t that be “We lost your money? It’s your fault.”?
Not to get technical about it, eh?
The investment bank says it’s time for me to invest again.