From our Late to the Jam Session desk
Sunday’s New York Times featured this full-page ad:
Here’s how the body copy begins:
Rumor has it that during his visit to Istanbul, the Jazz legend Dave Brubeck heard a street musician playing a mesmerizing Turkish folkloric tune. The unusual rhythm of the song stirred up his imagination, and the Ambassador of Cool ends up composing a Jazz masterpiece: Blue Rondo à la Turk . . .
Excellent! And here’s the Brubeck classic:
The GoTurkey ad’s kicker:
Live your own Brubeck moment. Be amazed. Be inspired. Be our guest . . .
Be . . . underwhelmed.
As the legendary adman David Ogilvy wrote in Confessions of an Advertising Man:
Beware of esoteric subjects. They may interest the nationals of the country sponsoring the campaign, but the foreign tourist – the customer – is out to collect clichés.
Dave Brubeck was far more esoteric than cliché.
See you in Istanbul?