Those madcap boys at Legal Sea Foods have another one of their die-laughing ads in the Boston Globe today:
Call me the Mayor of Fogeyville, but these ads are profoundly unfunny. And the TV spots are no better:
Rule of thumb: In seafood restaurant advertising, the only thing that should be dead is the fish.
Campaign Outsider 
“Profoundly unfunny” exactly sums it up. And not because it’s “black humor” — it’s just not funny.
I thought the “T” employees who griped about the fish ads on the “T” trolleys were off the mark, and too full of themselves. OTOH, I saw this ad this evening in the business section of the Globe, and thought it was kind of classless. It was even located a couple of pages from the obits. Am I supposed to want to go out and buy some fish from Legal after seeing it? Roger Berkowitz needs a refresher course in the difference between cheeky and tasteless.
Amen, Al.